• by Tanya Gazdik , Yesterday

Audi and Kia are both teaming with Disney to create entertainment experiences.

Audi customers can now experience Disney+ programming directly in compatible vehicles through onboard streaming technology. 

The automaker is integrating the Disney+ app into select 2025 and newer model ranges. Customers can install the app directly via the Audi Application Store in compatible vehicles and log in with their existing Disney+ account.

Stories from the Star Wars, Pixar and Marvel universes, along with Disney classics and new movie highlights -- including previous films of the “TRON” series -- can be streamed on the central MMI display when the vehicle is parked or on the optional passenger display during the drive.

The app is being rolled out simultaneously in 43 markets worldwide: in many European countries, parts of Asia, Australia, New Zealand, and the United States. 

The app is available via the Audi Application Store in select 2025 Audi A5, Audi Q5, Audi A6 e-tron, and Audi Q6 e-tron model lines, as well as the upcoming Audi A6 TFSI which is expected to arrive in the United States in the fourth quarter of 2025 .

Additionally, two Audi models play a role in Disney’s new movie “TRON: Ares,” now in cinemas. The vehicles bridge the gap between classic automotive culture and a digital, electrified future.

Another automaker, Kia, also announced a collaboration with Disney in November that brings characters from the studio’s most iconic entertainment brands into Kia vehicles.

Available on models equipped with the Connected Car Navigation Cockpit-based infotainment system, the new design themes offer a wide range of immersive experiences inspired by the worlds of Disney, Pixar, Marvel, National Geographic and Star Wars.

Each theme integrates graphics and design elements across the infotainment system.

Kia first introduced display theme options in 2024, when Kia America launched custom NBA screen elements for the EV9. The new partnership with Disney significantly expands this concept, offering a broader range of content.

Themes featuring Marvel's Avengers, Disney's Mickey & Friends, and Pixar's "Toy Story" are among the first to roll out, with approximately 30 themes scheduled to launch by 2026. 

The Kia Connect store will host a dedicated Disney section, where users can access the available themes.