- Taking The Hit: Dull Ads Cost Broadway $120M In Yearly Revs
MAD, Fern Siegel - Monday, April 21, 2025
Sine Digital reports boring ads translates into a show running or clos ...
- Six Flags Unveils 'Serious About Fun' Campaign
MAD, Steve McClellan - Monday, April 21, 2025
It's the first campaign since the company merged with Cedar Fair Amuseme ...
- YouTube Series 'CoComelon' Aims To Help Overstressed Parents
Marketing Daily, Danielle Oster - Wednesday, April 16, 2025
Candle Media-owned Moonbug Entertainment launched a campaign promoting 3D animated children's YouTu ...
- Tourism New Zealand Invites Visitors To New Destinations...In 'Minecraft'
Marketing Daily, Danielle Oster - Tuesday, April 8, 2025
The tourism group's downloadable game content lets visitors experience attractions in s ...
- Tariff-Impacted Entertainment: Caught In The Crosshairs?
TV Watch, Wayne Friedman - Wednesday, April 9, 2025
China is mulling a ban on U.S. theatrical films distributed in i ...
- M+C Saatchi S+E Fills NA Leadership Gap After Defections
MAD, Steve McClellan - Monday, April 7, 2025
The announcement follows the defection of two long-time leaders there - Andr ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?
TV Watch, Wayne Friedman - Friday, April 4, 2025
Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- 'The Hollywood Reporter' Strengthens Its Awards Team
Publishers Daily, Ray Schultz - Sunday, March 30, 2025
Beatrice Verhoeven, formerly deputy awards editor, will serve as awards editor. ...
- Media Stocks Outperforming Broader Market Indices
MediaDailyNews, Wayne Friedman - Friday, March 28, 2025
The Dow Jones U.S. Media Index is down 8% to a 7 ...
- Fewer Subscribers Signing Up To See Specific Shows
Advanced TV Insider, Wayne Friedman - Wednesday, March 26, 2025
Just 37% of viewers have signed up because of a specific sh ...
- MSQ Sport + Entertainment Expands To North America
MAD, Steve McClellan - Thursday, March 20, 2025
The new NA practice will be led by managing partners Andrea Nirsiml ...
- Lilly Analyzes Depiction Of Chronic Diseases In Films, TV Series
Marketing Daily, Les Luchter - Wednesday, March 19, 2025
For one, cancer is usually represented as a "death sentence," unlike depicti ...
- Hollywood Responds To Google, OpenAI Challenges To Copyright Laws
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Hollywood leaders across the entertainment industry signed an open letter to t ...
- Planters Puts Mr. Peanut On The Red Carpet
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
Hormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?
TV Watch, Wayne Friedman - Thursday, March 6, 2025
"We haven't seen a steeper decay of a film's trajectory through i ...
- Pepsi Renews MSG Deal, Expands Into The Exosphere
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
The renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- Fox Thinks Streaming - But Not Big Streaming
TV Watch, Wayne Friedman - Wednesday, March 5, 2025
Clearing up initial news reports, Fox Corp. CEO Lachlan Murdoch says t ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- Studio Secret Cinema Launches, Experiential Marketing Agency Focuses On Awe
MAD, Fern Siegel - Friday, February 14, 2025
The shop will bring immersive principles around performance and events to t ...
- 'Saturday Night Live' At 50: How Did This Happen?
TVBlog, Adam Buckman - Monday, February 17, 2025
The genius of "SNL" might lie in the way it changed a ...
- Disney Shifts DEI Initiatives, Removes 'Warning' Boxes
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 12, 2025
Disney first added content warnings to movies in 2019 for racist scen ...
- YouTube's Mohan: 'New TV' Unlike Old, What Should We Call It?
TV Watch, Wayne Friedman - Thursday, February 13, 2025
YouTube keeps rising in usage - now representing 11.1% of all tot ...
- Tubi Dominated Super Bowl Social Conversation
Marketing Daily, Danielle Oster - Tuesday, February 11, 2025
The Fox-owned streaming platform took the top spot on Sprout Social's li ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Ankler Media Hikes Annual Subscription Price
Publishers Daily, Ray Schultz - Wednesday, February 5, 2025
The entertainment publisher has hired Lesley Goldberg for its Series Business newslet ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...