• by Teresa Buyikian , February 24, 2026

Taco Bell is taking its popular Live Más Live event and bringing it home for the brand’s fans nationwide.

The chain this week announced that its yearly fan event will be streamed for the first time exclusively on NBCUniversal's Peacock on Mar. 10.

This year, the show that will be taped to stream on March 10, is hosted by rapper and actor Vince Staples. The event will also feature celebrity appearances by Ariana Madix, Ashley Park, Benson Boone, Ciara Miller, Davante Adams, Devon Walker, DJ Pee.Wee (aka Anderson .Paak), Doja Cat, Ego Nwodim, Fernando Mendoza, Myke Towers and Yeat, among others.

The actual live performance of the show is still TBD.

“Live Más Live is our way of co-creating with fans, inspired by their passion and designed to bring them inside the show experience,” said Taylor Montgomery, global chief brand officer at Taco Bell. “Our fans shape this brand every day. This year, we're taking that shared energy and building our boldest and most distinct Taco Bell brand moment yet – unexpected, unhinged and undeniably memorable.” 

The brand has used the event to introduce new menu items, and this year will be no exception with plans to “pull back the purple curtain on over 20 next-level menu innovations – from saucy and crispy creations to nostalgic throwbacks and brand-first never-before-seen formats,” per the announcement.

Los Angeles-area Taco Bell rewards members are eligible to receive tickets to the event, available on a first-come-first-served basis following an email invitation.

Rewards members can also unlock a one-month Peacock Select tier subscription through the Taco Bell app.

During the stream on Mar. 10, the brand is offering those watching from home a discounted $1 delivery fee on orders of $20 or more through the Taco Bell app among other in-app promotions.