
Why do we watch politicians on late-night TV? Not always to
get their positions on major policy topics.
Viewers want to have some unexpected talk. Or entertainment. Perhaps politicians do as well.
Sometimes we want to see them make fools of
themselves. They may stay stupid or outrageous things -- in between more serious discussion topics.
Best of all, we are uncertain what might happen. And that’s the whole point.
This is why many Republican-minded voters like President Trump. Because his remarks can be crazy, impromptu, entertaining, or totally off the cuff -- filled with lots of wild insinuations and of
course, mistruths and outright lies.
All this reflects on where the Federal Communications Commission is going with its hard-edged “equal time” rules over the air daytime or
late-night talk shows, which has had a pseudo-exemption when it comes to politicians as guests sitting alongside celebrity and Hollywood talent.
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This comes in the midst of much scrutiny over
ABC’s “The View” and more recently CBS’ “The Late Show with Stephen Colbert," which intended to have James Talarico, a Texas Democratic candidate for Congress, on its
show.
But corporate executives at Paramount Skydance put the kibosh on it. In turn, “Late Show" producers decided to air a 15-minute segment on YouTube that pulled in some 8.2 million
views.
TV Watch took a spin on what fellow MediaPost columnist Adam Buckman referenced when he said watching politicians can be a waste of time when they make “fools of
themselves” on TV shows.
Sure, and perhaps that is the point. Viewers will want to watch that.
Running for Congress can
be about presenting a profile that largely offers politicians a pristine, honest image. But they are human. In the hands of a quality late-night comedian-interviewer, this can also mean good
“entertainment.”
With a politician on late-night shows, we don’t know what we are going to get. However, if we see Brad Pitt, Scarlett Johansson, Margot Robbie, or George
Clooney on a late-night show, we know pretty much why they are there -- to promote their latest TV show, movie, cause or specific product/service -- and that is very predictable.
In the
current political environment, not only do we need more politicians, but we should find better ways of talking with them.
The best TV is the unexpected -- and hopefully entertaining.