• by Wayne Friedman , Staff Writer, 3 hours ago

Streaming bingeing isn’t going away. But it continues to be mostly centered around Netflix, the big player in the marketplace.

Nearly two-thirds (62%) of streaming releases were available for bingeing -- whole seasons of episodes released at the same time -- through the first half of this year, according to Luminate Intelligence, an entertainment researcher.

This is slightly down from the percentage of 64% in each of two previous years.

Much of the heavy bingeing availability is weighted heavily because of Netflix -- which has had a longtime default strategy of releasing all new seasonal episodes for many TV series.

Looking at all non-Netflix streaming players reveals different results.

Bingeing capabilities of seasonal show releases are down to 38% from 43% from two years earlier.

Research for bingeing availability comes from releases of seven streaming platforms -- HBO Max, Hulu, Disney+, Netflix, Paramount+, Peacock and Prime Video. Data here include weekly show releases through July 9, 2026.

Some of the major releases this year include Hulu’s “The Bear” and Peacock’s “The ’Burbs.”

“The binge strategy does possess certain advantages, such as inflating first-week engagement and thus potentially securing a high spot on weekly ranking charts, which can further positive word of mouth for the series,” say the authors of the study, adding: “On the other hand, binge-release viewership tends to decay quickly, whereas a weekly-release hit can remain on the charts week-after-week, continuously drawing new eyes.”