- KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
Marketing Daily, Danielle Oster - Friday, September 26, 2025
One spot in the longtime campaign shows college fans confused by ...
- Bubly Partners With Nelly's Apple Bottom Jeans
Marketing Daily, Danielle Oster - Monday, September 22, 2025
The two brands' limited-edition water-apparel "bundle" features jeans and a denim-wrapped versi ...
- Saquon Barkley, C4 Energy Say 'We Are All Athletes'
Marketing Daily, Danielle Oster - Friday, September 19, 2025
The Nutrabolt energy drink brand is attempting to appeal to a wid ...
- Googly-Eyed Soda: Jarritos Pairs With Tacos In Animated Ads
Marketing Daily, Danielle Oster - Friday, September 19, 2025
"Bringing a taco and a Jarritos bottle to life" sparks "conversation th ...
- Hot Pickle Innovation Lab Targets Food & Beverage Clients
MAD, Fern Siegel - Thursday, September 18, 2025
The new division taps into food culture to help even the bigge ...
- Dole Selects Voicebox Creative To Enhance Shelf Appeal
MAD, Fern Siegel - Wednesday, September 17, 2025
The remit: attract a new generation of consumers without alienating existing shopp ...
- Capri Sun Goes High Fashion With Christian Siriano 'Pouch Purse' Collaboration
Marketing Daily, Danielle Oster - Monday, September 15, 2025
The Capri Sun x Christian Siriano Pouch Purse made its debut ...
- Delta Seltzers Take The Edge Off
Out to Launch, Fern Siegel - Friday, September 12, 2025
Tattoo Projects did the creative for the THC drink. ...
- 'Got Milk' Celebrates 30th Anniversary Of The Milk Mustache
Marketing Daily, Danielle Oster - Tuesday, September 9, 2025
The California Milk Processor Board (CPMB) is bringing back the "Got Milk ...
- Saint James Names January Digital As Digital Media Agency
Accounts on the Move, Fern Siegel - Thursday, September 4, 2025
The brand wants to enhance its retail presence. ...
- Greenery: Blank Street Debuts New Brand Identity
MAD, Fern Siegel - Thursday, September 4, 2025
Wolff Olins's rebrand begins with an updated logo and symbol. ...
- Vita Coco Plays The Game -- Many Games, In Fact
Marketing Daily, Danielle Oster - Thursday, September 4, 2025
It has assembled a roster of football, tennis, soccer, golf, and pickleba ...
- NFL Stars Josh Allen, Justin Jefferson Crash The Tailgate For Pepsi
Marketing Daily, Danielle Oster - Wednesday, September 3, 2025
Campaign will also include experiential activations at NFL stadiums, and a ran ...
- Thirst Rebrands Whitstable Beer, Highlights Maritime Heritage
MAD, Fern Siegel - Tuesday, September 2, 2025
The new design is a push to connect with a new generati ...
- Coca-Cola Fans 'Go The Distance' During Football Season
MAD, Fern Siegel - Wednesday, August 27, 2025
The TVC spot runs throughout college football season. ...
- Juicy Juice Introduces 'Immune System Support' With 'The Wise One'
Marketing Daily, Danielle Oster - Tuesday, August 26, 2025
In the hero ad, parents turn to "The Wise One" (a k ...
- Coca-Cola Celebrates 'Away' Fans Who 'Go The Distance'
Marketing Daily, Danielle Oster - Tuesday, August 26, 2025
The college football season campaign kicks off with a TV spot ...
- Evian Partners With Chef Daniel Boulud On Brand's First Culinary Collab
Marketing Daily, Danielle Oster - Friday, August 22, 2025
Chef Boulud created a menu inspired by tennis star Frances Tiafoe's favori ...
- Spindrift Assigns The Brand Guild AOR
Accounts on the Move, Fern Siegel - Monday, August 18, 2025
The agency will handle influencer marketing as the product line expands. ...
- Naked Smoothie Launches Flavor With Tennis Star Coco Gauff
Marketing Daily, Danielle Oster - Monday, August 18, 2025
Coco's Protein Pineapple Orange Smoothie is the first flavor from Graf ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...
- Mountain Dew Baja Midnight Launches As Taco Bell Exclusive
Marketing Daily, Danielle Oster - Tuesday, August 12, 2025
The "Taco Bell purple"-colored beverage combines passion fruit flavor with Baja Blast ...
- 21Seeds Tequila Launches Brand Platform, Poppi Soda Collab
Marketing Daily, Teresa Buyikian - Friday, August 8, 2025
"Flavor, For Real" features ads with brightly colored backgrounds reflecting the fru ...
- Nestle Highlights IRL Stories For Nutrition Drink: 'Real Boost' During Recovery
Marketing Daily, Danielle Oster - Friday, August 1, 2025
A former horseback riding instructor credits the beverage with maintaining "my prote ...
- Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
Marketing Daily, Danielle Oster - Monday, July 28, 2025
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streami ...
- Starry Soda Leans Into Summer Heat With '100 Degrees, 100% Off'
Marketing Daily, Danielle Oster - Saturday, July 26, 2025
The digital campaign is supported by local activations and OOH advertising acro ...
- KDP Acquires Hydration Brand, Touts Upcoming Marketing Changes
Marketing Daily, Danielle Oster - Thursday, July 24, 2025
"We are putting data, technology and digital at the center of t ...
- Pepsi Launches Prebiotic Cola
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching ...
- Coca-Cola To Make US Cane-Sugar-Sweetened Cola Again
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Official announcement follows a July 16 Truth Social post by Donald Tru ...
- RTD Cocktail BeatBox Goes Big With Shaquille O'Neal OOH
Marketing Daily, Teresa Buyikian - Thursday, July 17, 2025
Campaign features billboards and bus and trolley wraps across the country ...