- Coca-Cola Touts Success Of Shift To Digital Marketing
Marketing Daily, Erik Oster - Thursday, February 15, 2024
"It took several months to create a TV ad. Now, we're produci ...
- Liquid Death Goes Solid With Death Dust
Marketing Daily, Erik Oster - Thursday, February 15, 2024
Mock horror-themed video shows the product (poured directly into a can ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Coca-Cola Introduces First Permanent Addition To Flavor Portfolio In Over 3 Years
Marketing Daily, Erik Oster - Friday, February 9, 2024
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in mo ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- Cold Foam Creamer Makes Coffee 'Delicious'
MAD, Fern Siegel - Tuesday, February 6, 2024
International Delight is promoting its new creamer with an ad campaign th ...
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Marketing Daily, Erik Oster - Monday, February 5, 2024
The Coca-Cola brand's regional spot follows the launch of its new ze ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- 'DNT TXT' Your Ex: Hop Wtr Aims To Soothe Relationship Stress On V-Day
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
Winners of promotion get a lockbox to store their phones, with bra ...
- Panera Sued Multiple Times Over Caffeinated Lemonade
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 30, 2024
After the first wrongful death suit in October, the restaurant chain beg ...
- Hot Wing Sauce In A Glass? Truly Gives Hard Seltzer Spicy Kick
Marketing Daily, Erik Oster - Sunday, January 28, 2024
The Boston Beer Co. brand makes sure viewers can drink their fi ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Erik Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Murder, He Wrote
Mad Blog, Barbara Lippert - Tuesday, January 23, 2024
Liquid Death's birth story is pure advertising, packaging, and social marketing. ...
- QSRs Drink In The Beverage Category
QSR Insider, Teresa Buyikian - Tuesday, January 23, 2024
"Beverages are undoubtedly one of the hottest menu categories on the glob ...
- BodyArmor Zero Sugar Promises To Be Category's Clean-Ingredient Hero
Marketing Daily, Erik Oster - Thursday, January 18, 2024
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, ze ...
- Clipper Tea Touts Sustainability, Natural Ingredients
MAD, Fern Siegel - Tuesday, January 16, 2024
The work underscores that Clipper's fair trade and organic tea supports biodivers ...
- Coca-Cola Co. Launches First-Ever Multiproduct Ad Campaign
MAD, Steve McClellan - Monday, January 15, 2024
CCC partnered with Christopher Storer, who created "The Bear" and serves ...
- Pepsi Wild Cherry Runs 'Get Wild' Ad As NFL Playoffs Kick Off
Marketing Daily, Erik Oster - Monday, January 15, 2024
"#1 Fan" features a millennial dad getting a bit too excited f ...
- How Beverage Brands Can Build Cultural Relevance
Marketing Insider, Simon Yoxall - Monday, January 15, 2024
Brands that touch our lives every day need to think in ter ...
- Want To Consume Plastic? Drink Bottled Water
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 11, 2024
The new finding reinforces long-held expert advice to drink tap water fr ...
- Annie Murphy Promotes Sparkling Ice's Flavor Explosion
MAD, Fern Siegel - Wednesday, January 10, 2024
The creative, by Red Tettemer O'Connell + Partners, focuses on emerging marketi ...
- 9-Month Non-Alkie Challenge: Sam Adams Asks Non-Pregnant Partner To Abstain In Solidarity
Marketing Daily, Erik Oster - Wednesday, January 10, 2024
The brand is offering select winners a large supply of its non-alcohol ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Erik Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Sierra Nevada Launches Non-Alcoholic Beer After 5 Years Of Development
Marketing Daily, Erik Oster - Friday, January 5, 2024
Sierra Nevada promotes Trail Pass on its website and social channels, whi ...
- Blue Moon's 'Dry-Back January" Promotes New Non-Alc Brew
Marketing Daily, Erik Oster - Thursday, January 4, 2024
The campaign offers a rebate incentive to make it through Dry Janu ...
- Uno Pizzeria Launches Nonalcoholic Cocktail Menu
Marketing Daily, Teresa Buyikian - Wednesday, January 3, 2024
Beginning Jan. 6, customers of the national Chicago-based chain will have multip ...
- Star Energy, Novelty Power Most-Read CPG Stories
Marketing Daily, Erik Oster - Tuesday, January 2, 2024
The most-read story was a look into Coca-Cola's innovative use of ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Erik Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...
- Former Halftime Sponsor Pepsi Turns To Bowling Event During SB Weekend
Marketing Daily, Erik Oster - Thursday, December 28, 2023
The Super Bowl Bowling Classic pairs fans with NFL players and legend ...
- Dutch Bros Coffee Adds A Little Shimmer For The New Year
Marketing Daily, Teresa Buyikian - Wednesday, December 27, 2023
The Shine shot, available though Jan. 14, turns whatever drink it ...