- Halfday Promotes PTO In New Ad
Out to Launch, Fern Siegel - Wednesday, April 16, 2025
The gut-healthy ice tea encourages guilt-free time off. ...
- Comedian Andrew Rousso Appears As Coco Gauff's 'Smoothie Boy' For Naked Juice
Marketing Daily, Danielle Oster - Tuesday, April 15, 2025
The campaign follows Naked naming Coca Gauff its first "Chief Smoothie Office ...
- Mountain Dew Shimmies Into Shampoos To Promote New Baja Blast Flavor
Marketing Daily, Danielle Oster - Friday, April 11, 2025
Mountain Dew teamed up with Blind Barber for body products including shampoo ...
- Minute Maid Tapped As Official Juice Sponsor Of WWE
Marketing Daily, Danielle Oster - Thursday, April 10, 2025
The deal includes live events, a broadcast campaign, packaging, and an initiati ...
- Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
A tongue-in-cheek jingle includes lines like "When it's time for winding dow ...
- 'Sopranos' Actors Reunite As 'The Nice Guys' For Sanpellegrino
Marketing Daily, Danielle Oster - Tuesday, April 8, 2025
Michael Imperioli and Steve Schirripa's tough-guy reputations hurt their mission to gi ...
- Joel McHale Promises 'Smooth For All' In Seattle's Best Coffee Ad
Marketing Daily, Danielle Oster - Monday, April 7, 2025
The ad runs through rough-day scenarios like a chaotic kids' party, wi ...
- Coke Zero Ad Contains Zero Product, Zero Copy
Marketing Daily, Danielle Oster - Friday, April 4, 2025
Ogilvy worked with the brand on a campaign built around acting cla ...
- Waterloo Sparkling Waters Partners With Guy Fieri On 3 Seasonal Flavors
Marketing Daily, Danielle Oster - Wednesday, April 2, 2025
The brand celebrated the new deal with a video starring the celebri ...
- Rockstar Energy Adds Formula Drift Driver Amanda Sorensen To Sports Roster
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
The 22-year-old is the latest in a series of motorsports drivers a ...
- Liquid Death Partners With MSG Family Of Companies
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
Brand will have a significant presence at venues including Madison Square Gard ...
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Partnership with Ohtani as a global brand ambassador began last year a ...
- Coca-Cola Revives 'Share A Coke' With New Digital Elements
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Digital hub will let users customize Coca-Cola packaging with additional names, ...
- Five Primo Brands Named Official Waters Of Major League Baseball
Marketing Daily, Danielle Oster - Wednesday, March 26, 2025
The company partnered with four MLB stars to promote each of t ...
- Isla Fisher Promotes Ginger Lime
Out to Launch, Fern Siegel - Friday, March 21, 2025
RTO+P is leveraging Fisher's Instagram account to intrigue new fans. ...
- Culture Pop Soda Promotes 'The Real Stuff'
MAD, Fern Siegel - Tuesday, March 18, 2025
The campaign targets five major markets. The company is giving away ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team
Marketing Daily, Danielle Oster - Tuesday, March 18, 2025
"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- Pepsi Purchases Prebiotic Pop Purveyor Poppi For Nearly $2B
Marketing Daily - Top of the News, Danielle Oster - Monday, March 17, 2025
Acquiring one of the biggest brands in the healthy soda space, Pepsi ...
- SunSip Marries Tasty Soda To 'Good' Health
MAD, Fern Siegel - Friday, March 14, 2025
Funday's creative takes viewers back to simpler times, while letting them kn ...
- Publicis Wins Coca-Cola's NA $840 Million Media Business
MAD, Steve McClellan - Friday, March 14, 2025
Coca-Cola confirmed the shift, but also stressed that no other changes ...
- Mug Brings Back 'Last Dog Standing' For March Madness
Marketing Daily, Danielle Oster - Friday, March 14, 2025
Brand promises to offer free root beer nationally should the winning te ...
- Claussen Releases 'Just The Brine' Pickle Beverage Ahead Of St. Patrick's Day
Marketing Daily, Danielle Oster - Thursday, March 13, 2025
The limited-time product is positioned as both a mixer and as ...
- Capri Sun Shoots For Moon This Lunar Eclipse
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
The juice-based drink's campaign promotes launch of a limited Moon Punch flav ...
- Adam Lazzara Sings Ode To New Waterloo Spring Flavors
Marketing Daily, Danielle Oster - Thursday, March 6, 2025
Lazzara begins with what seems a sorrowful tune about the winter doldrum ...
- All-Star Football Players In C4 Energy Ad Positioning Brand As 'Made For Athletes'
Marketing Daily, Danielle Oster - Tuesday, March 4, 2025
The Nutrabolt energy drink brand partnered with athletes including Bijan Robinson, ...
- Sweet Release: Angry Orchard Gets 'Angry' So You Don't Have To
MAD, Fern Siegel - Thursday, February 27, 2025
Grab the hard cider and relax. The Hudson Valley cidery offers ...
- Sanpellegrino Launches Ciao Line Of Flavored Sparkling Waters
Marketing Daily, Danielle Oster - Wednesday, February 26, 2025
The Nestle-owned brand expands its flavored sparkling beverages portfolio with Ciao, whi ...
- Racing Phenom Lia Block Joins Rockstar Energy's Athlete Roster
Marketing Daily, Danielle Oster - Tuesday, February 25, 2025
Brand said the new deal was part of its strategy of strengtheni ...
- Powerade Returns For March Madness With 'It Takes More To Get This Far'
Marketing Daily, Danielle Oster - Tuesday, February 25, 2025
Campaign will include UConn Huskies forward Alex Karaban and University of Arizo ...
- Starbucks Revamps Menu, Lays Off 1,100 Workers
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 25, 2025
The 13 drinks cut, including nine Frappuccino varieties, were either not popula ...