- Dutch Bros Coffee Adds A Little Shimmer For The New Year
Marketing Daily, Teresa Buyikian - Wednesday, December 27, 2023
The Shine shot, available though Jan. 14, turns whatever drink it ...
- Molson Coors Is Helping New Year's Revelers Get Home Safe In 7 Cities
Marketing Daily, Erik Oster - Wednesday, December 27, 2023
The company partners with local transit in each city to offer fr ...
- Hop Wtr Asks, 'Is Santa Sober?'
Marketing Daily, Erik Oster - Sunday, December 24, 2023
The sparkling hop water brand goes big on sobriety messaging ahead ...
- Chobani Spends Nearly $1B To Acquire Coffee Company La Colombe
Marketing Daily, Erik Oster - Sunday, December 17, 2023
Chobani called La Colombe's RTD coffee offering "highly complementary" to Chobani's yogu ...
- A Penny For Your Pop: Wendy's Promotes LTO Of Drinks For 1 Cent
Marketing Daily, Teresa Buyikian - Thursday, December 14, 2023
The Coca-Cola Freestyle kiosk-type drink dispensers allow customer the choice of ov ...
- Hop Wtr Enlists Pro Hypnotist To Help Consumers Keep Dry January
Marketing Daily, Erik Oster - Tuesday, December 12, 2023
Consumers can win a one-on-one virtual session with professional hypnotist Amy Kofor ...
- Pop Goes Hollywood For Xmas With Coca-Cola's 'Santa Stories'
Marketing Daily, Erik Oster - Monday, December 11, 2023
In "The Note," a Scrooge-like figure played by actor Colm Meaney h ...
- Hey, McDonald's, Just WHAT Is CosMc's?
QSR Insider, Teresa Buyikian - Tuesday, December 12, 2023
Morningstar Equity Analyst Sean Dunlop explains how CosMc's fits in with t ...
- The Confrontational Consumer: What Brands Miss In Cancel-Culture Fears
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem fr ...
- Angry Orchard's 'Angry Swap' Shames Bad Gifts
Marketing Daily, Erik Oster - Tuesday, December 5, 2023
Drinkers can submit images of their worst gift swap gifts for ...
- Cartoon Characters Can Care: Boxed Water Puts The Minions To Good Use
CPG Insider, Erik Oster - Friday, December 1, 2023
Promo's focus was "on Minions planting trees," which fits nicely into t ...
- Woof, Slurp! Jones Launches Soda For Dogs
Marketing Daily, Erik Oster - Wednesday, November 29, 2023
No, toilet water is not one of the initial flavors. Instead, there ...
- A Beer Bagel? Blue Moon Partners With Baked Goods Brand Again
Marketing Daily, Erik Oster - Tuesday, November 28, 2023
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Bl ...
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial
Marketing Daily, Erik Oster - Monday, November 27, 2023
The Dew-sponsored wedding came complete with a neon green and black aesthet ...
- Olipop Founder On 'Threading Emotion Into Your Brand DNA'
CPG Insider, Erik Oster - Wednesday, November 22, 2023
"The fact that soda is part of everybody's childhood memories isn't somethi ...
- Corona Partners With Fashion Designer For Cans
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Corona unveiled a collaboration with celebrity fashion designer Talia Coles. "Coined Fel ...
- Shaq Wishes He Were A Little Bit Smaller In Pepsi Mini Effort
Marketing Daily, Erik Oster - Monday, November 20, 2023
Pepsi brings Shaq back in a new ad referencing both his pa ...
- A Crawl, Then A Walk: PepsiCo On Its AI Media Strategy
CPG Insider, Erik Oster - Friday, November 17, 2023
PepsiCo sees AI as a tool for strategic enhancement, "allowing us ...
- AB InBev Seems To Be Eliminating U.S. CMO Role
Marketing Daily, Erik Oster - Thursday, November 16, 2023
AB InBev U.S. marketing lead Benoit Garbe is leaving the company ...
- FTC Warns Influencers, Trade Groups Over Aspartame Ads
MediaDailyNews, Wendy Davis - Wednesday, November 15, 2023
Social media endorsements touting aspartame didn't include prominent enough disclosures, the F ...
- Seedlip On The Brand's Place In Evolving Non-Alkie Category
CPG Insider, Erik Oster - Friday, November 10, 2023
"Choose Different" campaign highlights brand as the "consumer choice to moderate wi ...
- Molson Coors Not Worried By Boycotts
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 5, 2023
Molson Coors isn't worried about losing market-share following the Bud Light boyco ...
- For Once, Martha Stewart Says 'Don't Do It Yourself'
Marketing Daily, Erik Oster - Friday, October 27, 2023
The DIY queen says there's no need to make iced tea ...
- SANG Coffee Spot Highlights Vietnamese Culture
MAD, Fern Siegel - Thursday, October 26, 2023
Vietnamese coffee, made from the robusta bean, is known to be strong ...
- Rockstar Energy Collaborates With Mexican Artist For Dia De Los Muertos
Marketing Daily, Erik Oster - Wednesday, October 25, 2023
For Rockstar cans, Joaquin Nava designed art inspired by images of ...
- Coca-Cola Celebrates Its Recycled Bottles With Pizza Shop Takeovers
Marketing Daily, Erik Oster - Thursday, October 19, 2023
With "Toss In, Take Out," customers at 11 pizza shops will exchan ...
- Bodyarmor Leverages Athletes' Star Power In 'Nothing Is More Real' Campaign
Marketing Daily, Erik Oster - Wednesday, October 18, 2023
Ad includes a roster of NFL stars like Dallas Cowboys wide receiv ...
- Applebee's Dollarita Win-Win For Chain, Happily Buzzed Customers
QSR Insider, Teresa Buyikian - Thursday, October 19, 2023
With food prices so unpredictable, alcohol prices have remained relatively stable, a ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Erik Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites
Marketing Daily, Erik Oster - Wednesday, October 11, 2023
In a new consumer study from System1 Group on fall flavor launch ...