- Synergy Debuts New Ads, Logo To Underscore Authenticity
MAD, Fern Siegel - Thursday, February 20, 2025
In the U.S., kombucha began as a home brew by a 15-year-ol ...
- Expect 'Brand-On Brand Battles' Within Soft Drink Category
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
"In most categories, you're fighting private-label products. That's not happening in so ...
- Huh? Califia Farms Launches Meditation Series...For Plants
Marketing Daily, Danielle Oster - Wednesday, February 19, 2025
The plant-based beverage brand worked with comedic actor Chris O'Dowd on "T ...
- Ad Industry Blasts NY Bill Targeting Junk Food Ads
MediaDailyNews, Wendy Davis - Wednesday, February 19, 2025
Proposed restrictions on food ads would infringe on advertisers' and consumers' fr ...
- Coca-Cola Finally Releases Its Answer To Olipop, Poppi
Marketing Daily, Danielle Oster - Tuesday, February 18, 2025
Expanding its existing Simply Beverages brand, Coca-Cola's Simply Pop launches in reta ...
- 2025 Super Bowl Ads 'Most Effective' Of Decade: Report
Marketing Daily, Danielle Oster - Sunday, February 16, 2025
Lay's "Little Farmer" ad was number one on System1's list, which measur ...
- Olipop To Expand Marketing Efforts Following $1.85B Valuation
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
The brand also hired an industry veteran to reshape its leadership structur ...
- Coca-Cola Will Take 'Really Hard Look' At Healthier Soda Category
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
But most important factor in trend epitomized by Olipop is "the confiden ...
- Liquid Death's Super Bowl Debut Encourages Viewers To 'Drink On The Job'
Marketing Daily, Danielle Oster - Tuesday, February 11, 2025
Folks working perilous jobs from airline pilot to surgeon are shown imbibin ...
- Alix Earle, Other Influencers Star In Poppi's Return To Super Bowl
Marketing Daily, Danielle Oster - Monday, February 10, 2025
The first half of the spot depicts everyday scenarios where people real ...
- 'We All Scream' For Coca-Cola Orange Cream In Flavor's First Ad
Marketing Daily, Danielle Oster - Monday, February 10, 2025
At the center of the campaign is an ad leaning into t ...
- New Pepsi Challenge Kicks Off Super Bowl Weekend
MAD, Fern Siegel - Thursday, February 6, 2025
Pepsi has reignited the Cola Wars with Pepsi Zero Sugar. ...
- Seal Makes Surprise Appearance As A Seal In Mountain Dew Super Bowl Ad
Marketing Daily, Danielle Oster - Thursday, February 6, 2025
Mountain Dew Baja Blast shared the full version of its Super Bo ...
- KDP Pours New Flavors For Cold Beverage Portfolio
Marketing Daily, Danielle Oster - Wednesday, February 5, 2025
Among flavor additions, Dr Pepper Blackberry launched today, with more coming fr ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Teaser Ad Reveals Singer Becky G As Star Of Mountain Dew's Super Bowl Spot
Marketing Daily, Danielle Oster - Friday, January 31, 2025
The big game ad will focus on brand's Baja Blast line f ...
- A Groundhog Made Of Iced Tea Cans?
Marketing Daily, Teresa Buyikian - Friday, January 31, 2025
Nine-foot-tall groundhog statue made out of 6,000 Lipton Hard Iced Tea ca ...
- Rockstar Energy Expands Athlete Roster With LPGA Golfer Charley Hull
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
"LPGA fans are twice as likely than the average consumer to choo ...
- Coca-Cola Launches Orange Cream Flavor -- But Don't Call It 'Permanent'
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
Coca-Cola plans for the new flavor to be in market until ...
- Study: Nearly 50% Of Americans Plan To Drink Less In 2025
Marketing Daily, Teresa Buyikian - Saturday, January 25, 2025
Over two-thirds (65%) of Gen Z-ers lead the pack of liquor abstain ...
- BarkleyOKRP Wins Suja Life Creative AOR
Accounts on the Move, Fern Siegel - Monday, January 20, 2025
The agency will launch its first work for the organic juice compa ...
- Pepsi Set To Stage 'NOLA Eats Fest' During Super Bowl Weekend
Marketing Daily, Danielle Oster - Monday, January 20, 2025
The fest will include a "Super Bowl Boil" crowning the city's t ...
- Coors Light Blames Misspelling On Monday
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 16, 2025
The apology "has the traits of a viral marketing campaign," according ...
- Pepsi Introduces Wild Cherry & Cream As 'Permanent' Flavor Addition
Marketing Daily, Danielle Oster - Wednesday, January 15, 2025
Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry &am ...
- Saint James Iced Tea Pours Shadow Into AOR Post
MAD, Fern Siegel - Tuesday, January 14, 2025
The agency oversees media relations, influencer and celebrity programming. ...
- Keurig Dr Pepper Shakes Up Exec Leadership Team
Marketing Daily, Danielle Oster - Tuesday, January 14, 2025
Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gor ...
- Mug Root Beer Fans Can Test Their 'Dawg Status' With New 'Dawg DNA Kit'
Marketing Daily, Danielle Oster - Thursday, January 9, 2025
The brand's "Mug Root Beer Dawg DNA Kit" features a mock-geneology vid ...
- Heineken 0.0 Campaign Addresses Stigma Faced By Sober Drinkers
Marketing Daily, Teresa Buyikian - Tuesday, January 7, 2025
Three different TV and streaming ads running this month poke fun ...
- Coca-Cola Honors Jimmy Carter's Legacy Through Nonprofit Donations
Marketing Daily, Danielle Oster - Monday, January 6, 2025
The Atlanta-based company donated $250,000 each to The Carter Center and Habit ...
- Most-Read Stories Of 2024 Feature Celebs, Battling Soda Brands
Marketing Daily, Danielle Oster - Wednesday, January 1, 2025
Top stories were heavy on celebrity spokespeople, including Aubrey Plaza's Super Bo ...