- Most-Read Stories Of 2024 Feature Celebs, Battling Soda Brands
Marketing Daily, Danielle Oster - Wednesday, January 1, 2025
Top stories were heavy on celebrity spokespeople, including Aubrey Plaza's Super Bo ...
- Liquid Death Partners With Gopuff For Hot Tub Giveaway
Marketing Daily, Danielle Oster - Sunday, December 22, 2024
The beverage brand partners with the delivery service to promote delivery orde ...
- Oatly's Updates Santa Ritual - With A Twist
MAD, Fern Siegel - Wednesday, December 18, 2024
The new creative offers a non-dairy reboot on a Christmas tradition. ...
- Non-Alcoholic Brewer Replaces 'Dry January' With 'Athletic January'
Marketing Daily, Teresa Buyikian - Wednesday, December 18, 2024
Brand invites "consumers to rethink their routines...[and] shift their focus to wh ...
- Seasonal Warmth: 'Be Cocoa Happy' Highlights Hershey's Candy, Sponsorships
MAD, Fern Siegel - Monday, December 16, 2024
Candy Shop Cocoa is sponsoring Hot Chocolate Runs in various cities throu ...
- Mountain Dew Returning To Super Bowl Without Last Year's Stars
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Aubrey Plaza and Nick Offerman won't be making another appearance in th ...
- SantaCon Santas Prefer Pepsi Zero Sugar, Brand Claims
Marketing Daily, Danielle Oster - Monday, December 16, 2024
Campaign content running across Pepsi's social media is designed to invite consume ...
- 'Imperfects' Inaki Godoy Introduces McDonald's Dulce de Leche Frappe
MAD, Fern Siegel - Thursday, December 12, 2024
The caramel frappe flavors are a favorite of Latinos - and kno ...
- Alex Cooper Of 'Call Her Daddy' Fame Launching Hydration Beverage Brand
Marketing Daily, Danielle Oster - Tuesday, December 10, 2024
Podcast host Cooper's Unwell Hydration, a lightly caffeinated beverage primarily marketed ...
- Coca-Cola Rolls Back Sustainability Goals As It Faces Greenwashing Lawsuit
Marketing Daily, Danielle Oster - Monday, December 9, 2024
The company's recent updates include both extending timelines to 2035 and reduci ...
- Shaq Introduces Pepsi Holiday Release With 'The Mini Holiday Baking Show'
Marketing Daily, Danielle Oster - Wednesday, December 4, 2024
The campaign is promoting the limited-edition holiday release of Pepsi Zero Sug ...
- White Claw Promotes Togetherness In Campaign Featuring Social Media Star
Marketing Daily, Teresa Buyikian - Wednesday, December 4, 2024
Brittany Broski offers helicopter rides -- and White Claw -- to peop ...
- Oprah, Starbucks Back Together Again
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 3, 2024
Oprah interviews with authors from her Book Club will be filmed ...
- Not Everyone Hated That AI-Generated Coca-Cola Holiday Ad
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Consumers scored the ad "exceptional," a 5.9 out of 6 in System1 ...
- Have Yourself a Glitchy Little Christmas: Coke Goes AI
Mad Blog, Barbara Lippert - Wednesday, November 20, 2024
It takes some kind of special "magic" to create Christmas commercials th ...
- Sprite Casts Timberwolves' Anthony Edwards As 'Anta Claus'
Marketing Daily, Danielle Oster - Tuesday, November 19, 2024
Edwards delivers brand's seasonal offering to holiday revelers in ad that's ...
- Pepsi Goes 'Undercover' To Prove Its Alliance With Burgers
MAD, Fern Siegel - Monday, November 18, 2024
Agents surprise diners, replacing their beverages with Pepsi at big burger cha ...
- Rapper Yung Gravy Gets 'Basted' In Skrewball Whiskey Campaign
Marketing Daily, Teresa Buyikian - Friday, November 15, 2024
In one spot, the rapper fills a turkey baster with Skrewball Pean ...
- Pepsi Goes Undercover At QSRs For Better Burger Pairings
Marketing Daily, Danielle Oster - Thursday, November 14, 2024
The campaign features Pepsi "agents" swapping out patrons' drinks for Pepsi ...
- Hard Mtn Dew Provides Winning Escape From Family Holiday Drama
Marketing Daily, Teresa Buyikian - Tuesday, November 12, 2024
Winner of the "Ditch Your Family" sweepstakes gets round-trip airfare and hot ...
- Keurig Dr Pepper Picks New CMO For U.S. Refreshment Beverages
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
Drew Panayiotou joins KDP from Pfizer to take on the role, replaci ...
- Liquid Death, Dr. Squatch Team Up For "Dirt Murderer"
Marketing Daily, Danielle Oster - Monday, November 11, 2024
Billed as "Soap for Psychos," Dirt Murderer is being released as individu ...
- Pepsi, Coke Sued Over False Advertising
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, November 6, 2024
Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, argui ...
- Smoothie Chains' Popularity Grows As Consumers Want Healthy To-Go Options
QSR Insider, Teresa Buyikian - Tuesday, November 5, 2024
The global smoothie market size surpassed $12.54 billion in 2023, and ...
- BlueTriton Launches World Series Campaign
MAD, Fern Siegel - Tuesday, October 29, 2024
The brand teamed with the MLB to highlight its connections to citi ...
- Simply Spiked Contest Will Provide 'Bachelor'-Approved Date For The Holidays
Marketing Daily, Teresa Buyikian - Tuesday, October 29, 2024
"The Bachelor" contestant and fan favorite Tyler Cameron will help winner ...
- Stok Brews Up Single-Serve Cold Brew Energy Line
Marketing Daily, Danielle Oster - Tuesday, October 29, 2024
Cold Brew Energy line features 195 mg of caffeine per can, alo ...
- Liquid Death Treats Diners To 'Misfortune Cookies'
Marketing Daily, Danielle Oster - Monday, October 28, 2024
Liquid Death kicked off a month-long campaign greeting diners at Chinese restauran ...
- Keurig Dr Pepper To Pay Almost $1B For Ownership Stake In Ghost Energy Drink
Marketing Daily, Danielle Oster - Thursday, October 24, 2024
Acquisition expands KDP's presence in a category in which it is somethi ...
- WPP Wins Starbucks U.S. Creative Account
MAD, Fern Siegel - Monday, October 21, 2024
The coffee company will utilize several WPP shops: Ogilvy, VML and Lan ...