- Propel Asks 'What Propels You?,' Introduces Propel Energy Boost
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
Propel is launching a new brand platform, and separately, its first produ ...
- Energy Drink Celsius Aims To Broaden Its Appeal
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
"Live. Fit. Go." expands the message beyond the sports and fitness narrativ ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Liquid Death Stages 'Toilet Taste Test' Showdown Against Prebiotic Soda
Marketing Daily, Danielle Oster - Thursday, May 29, 2025
The stunt asks participants to drink the soda option in the bathroo ...
- Nutrabolt Drafts Saquon Barkley To Represent C4 Sport Drink
Marketing Daily, Danielle Oster - Wednesday, May 28, 2025
Sponsorship will include exclusive content and promotional giveaways related to the Philadelph ...
- Coca-Cola Taps Singer Tyla In Appeal For Gen Z To 'Enjoy The Moment'
Marketing Daily, Danielle Oster - Friday, May 23, 2025
The campaign follows the brand's revival of "Share a Coke" this sprin ...
- Nascar And Chill: Driver Ryan Blaney Helps Launch Bodyarmor Seasonal Flavor
Marketing Daily, Danielle Oster - Wednesday, May 21, 2025
Blaney will debut a special-edition Bodyarmor Chill paint scheme for his c ...
- Move Over, Arnold Palmer: Coca-Cola Launches Sprite + Tea
Marketing Daily, Danielle Oster - Tuesday, May 20, 2025
The limited-time flavor, now available through October, was inspired by the tre ...
- Why This Energy Drink Brand Is Giving Away 'Free Money'
Marketing Daily, Danielle Oster - Monday, May 19, 2025
To inspire entrepreneurs, Lucky Energy enlisted Italian-American influencers as hosts for ...
- Bombay Sapphire's 'Blue' Colors Sensory Moments
MAD, Fern Siegel - Friday, May 16, 2025
AMV BBDO handled the creative for the pan-European media partnership. ...
- Pepsi Crashes The BBQ
Marketing Daily, Danielle Oster - Thursday, May 15, 2025
The latest addition to the "Food Deserves Pepsi" platform showcases the bevera ...
- Topo Chico Hard Tweaks A Classic Margarita
Out to Launch, Fern Siegel - Thursday, May 15, 2025
To promote the drinks, Alma launched the "Hello Topo Chico" campaign. ...
- Growing Years Milk Turns Birthday Fun Into A Health Essential
MAD, Fern Siegel - Wednesday, May 14, 2025
Developed with pediatricians, the brand includes DHA Omega-3, choline and prebiotics. ...
- Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor
Marketing Daily, Danielle Oster - Tuesday, May 13, 2025
The brand is kicking off the partnership with a sweepstakes giving fa ...
- Bubly Gives Disappointed Moms A 'Mother's Day Gift Glow-Up'
Marketing Daily, Danielle Oster - Monday, May 12, 2025
The campaign is offering daily prizes to the first 100 moms ...
- Jeep, Ford, Coca-Cola Deemed Most Patriotic
Marketing Daily, Tanya Gazdik - Friday, May 9, 2025
Consumers care more about patriotism this year, with 85% (+5) rating patrioti ...
- Olipop Stages Soda Drive-Thru Pop-Up For Return Of Orange Cream Flavor
Marketing Daily, Danielle Oster - Thursday, May 8, 2025
The brand is offering free mocktails in an L.A. event to celebra ...
- Mash Gang NA Beer Helps Adults Cope With Youth Sports Season
Marketing Daily, Teresa Buyikian - Thursday, May 8, 2025
Brand's sweepstakes will give away Bleacher Parents Survival Kit, including cooler, snac ...
- Party On! Instacart Launches Fizz, Social-Focused Delivery App
Marketing Daily, Danielle Oster - Wednesday, May 7, 2025
Instacart is positioning the app as ""the easiest way to stock ...
- The Pepsi Challenge Comes To Atlanta For 'Have A Coke Day'
Marketing Daily, Danielle Oster - Wednesday, May 7, 2025
In Coke's hometown, consumers get to choose between zero sugar versions ...
- Mountain Dew Revives Old Jingle To Introduce New Look
Marketing Daily, Danielle Oster - Tuesday, May 6, 2025
Besides the "Gimme A Dew" jingle, campaign includes drone shows, an appar ...
- Almave Non-Alcoholic Spirit Brings Cinco De Mayo Back To The Office
Marketing Daily, Teresa Buyikian - Friday, May 2, 2025
"We saw an opportunity to highlight our unique liquid proposition in ...
- Sonic Drive-In Introduces Unicorn Dreams Slush
Out to Launch, Fern Siegel - Friday, May 2, 2025
MSL is the creative agency promoting the drink and its unicorn ho ...
- Coca-Cola Acknowledges Impact Of Hispanic Consumer Boycott
Marketing Daily, Danielle Oster - Wednesday, April 30, 2025
CEO James Quincy said "volume was impacted by weakening consumer sentiment ...
- Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
Marketing Daily, Danielle Oster - Wednesday, April 30, 2025
New Pepsi teammates will be welcomed with OOH spots, such as Engla ...
- 'Besties' Kendrick, Wilson Are All In For Splash
MAD, Fern Siegel - Tuesday, April 29, 2025
Denver-based Grit is responsible for the humorous spots. ...
- Beckham Is 'Thirsty' For Pepsi
MAD, Fern Siegel - Monday, April 28, 2025
The latest global push, created by Springtime, carries the tag: "If y ...
- David Beckham 'Thirsty For More' In Return For Pepsi
Marketing Daily, Danielle Oster - Friday, April 25, 2025
Pepsi introduced the spot across its Facebook, Instagram, and TikTok channels. ...
- Poppi Makes First Foray Into Gaming To Promote New Alpine Blast Flavor
Marketing Daily, Danielle Oster - Sunday, April 27, 2025
The launch campaign also includes limited-edition merch, and kicked off with ...
- Water Filtration Brand Culligan Launches First Global Brand Campaign
Marketing Daily, Danielle Oster - Thursday, April 24, 2025
Brand teamed up with Highdive on the campaign, which debuted across t ...