- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Baskin-Robbins, Pepsi Celebrate As Ice Cream Float Turns 150
Marketing Daily, Teresa Buyikian - Friday, October 18, 2024
The two companies are sponsoring a promotional contest that will award t ...
- California Milk Processor Board Promotes IRL Dating
Marketing Daily, Danielle Oster - Friday, October 18, 2024
The CMPB campaign features events at select California Mel's Drive-Ins, inviting pajama-cl ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- Gatorade Expands Personalized Bottle Program Using Generative AI
Marketing Daily, Danielle Oster - Tuesday, October 15, 2024
Gatorade has collaborated with top athletes on signature bottles for years, a ...
- Angry Orchard Aims To Scare Customers This Halloween
Marketing Daily, Teresa Buyikian - Monday, October 14, 2024
Cans of "Hide & Shriek" are outfitted with a sound device th ...
- Free AF Promotes The Drink When 'Not Drinking'
Out to Launch, Fern Siegel - Friday, October 11, 2024
As younger demos drink less alcohol, the campaign focuses on six personaliti ...
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- KitchenAid Aims To De-Shame Coffee Orders
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Feeling self-conscious about your complex espresso desires? The appliance maker has ...
- Heineken 0.0 Promotes Safe Driving, Brings Mobile Racing To U.S.
Marketing Daily, Teresa Buyikian - Thursday, October 10, 2024
Instead of speed, players win points for safe driving, as part ...
- Beverage Mix Brand Mio Targets Gen Z With 'Bottle Boards'
Marketing Daily, Danielle Oster - Thursday, October 10, 2024
Brand offers to pay selected applicants for putting mini billboards on the ...
- Mountain Dew Unveils New Logo, Visual Identity
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 9, 2024
Brand will roll out the changes next summer, with the first n ...
- Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
The latest entry in Dr Pepper's college football campaign features an appearan ...
- Jarritos Celebrates Frida Kahlo's Impact On Art And Culinary Culture
Marketing Daily, Danielle Oster - Friday, October 4, 2024
The brand's Hispanic Heritage Month campaign features recipes from the family ...
- PepsiCo Acquires Mexican Foods Brand Siete For $1.2B
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 2, 2024
Siete complements PepsiCo's portfolio with the addition of "an authentic, Mexican-American bran ...
- Jack Daniel's Rolls Out RTD Hard Tea Nationwide
Marketing Daily, Teresa Buyikian - Thursday, September 26, 2024
The brand, a partner with the Academy of Country Music, has tapp ...
- Kicking Horse Coffee Launches Kick Ass Campaign
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand's first North American push has a donkey tear across t ...
- Ocean Spray Honors 'Mean Girls' With New Drink
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand teamed with Paramount and Rajiv Surendra, known for his icon ...
- Coca-Cola Cans New "Permanent' Flavor 7 Months After Its Debut
Marketing Daily, Danielle Oster - Wednesday, September 25, 2024
Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, ...
- Liquid Death Flips Script To Brand Fans For NASCAR 'Pro Driver' Search
Marketing Daily, Danielle Oster - Monday, September 23, 2024
Three consumers get a chance at the pro driver sponsorship treatment, ...
- Playboy Spirits Pitches Vodka Seltzers With Colorful Innuendos
MAD, Fern Siegel - Friday, September 20, 2024
The magazine is closed, but the brand lives in consumer products, li ...
- Kit NA Brewing Promotes Sober October Campaign
Marketing Daily, Teresa Buyikian - Friday, September 20, 2024
The non-alcoholic beer company has launched "Under Your Own Influence," a campai ...
- Ocean Spray Celebrates 20 Years Of 'Mean Girls' With Fetch Partnership
Marketing Daily, Danielle Oster - Wednesday, September 18, 2024
The brand offered a limited-time "Mean Girls" packaging design and a campai ...
- Suntory Launches 'Unusual' U.S Campaign For -196 Vodka Seltzer
MAD, Fern Siegel - Tuesday, September 17, 2024
The -196 brand expanded to 25 U.S. markets in February, but t ...
- Yuzu Teams With Boba Guys To Engage Young Asian American Voters
Marketing Daily, Danielle Oster - Friday, September 13, 2024
Asian American dating app's election campaign includes a voter registration drive a ...
- Pepsi-Carrying Cars Chase Pizza Deliverers To Ensure Cola Pairing
Marketing Daily, Danielle Oster - Thursday, September 12, 2024
The "Pepsi Chase Cars" campaign also includes a promotional partnership with DoorDas ...
- Sailgate: Captain Morgan Spices Up Football Season
MAD, Fern Siegel - Wednesday, September 11, 2024
For the fourth year, Captain Morgan has set sail for the ...
- Keurig Agrees To $1.5M Settlement With SEC Over Alleged 'Inaccurate' Recycling Claims
Marketing Daily, Danielle Oster - Wednesday, September 11, 2024
As part of the settlement, Keurig Dr Pepper also agreed to ...
- Doja Cat Stars In Brisk Iced Tea's Return To Claymation
Marketing Daily, Danielle Oster - Tuesday, September 10, 2024
The company introduces a claymation-themed Snapchat lens, while Doja Cat is t ...
- Gatorade Expands Athlete Roster, Including Female Flag Football Star Diana Flores
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The campaign features an ad starring new additions to the brand's athle ...