Chicago-based Gertrude, Inc has a new assignment: bringing visibility to Red Tree Beverages' Minute Maid Spiked products: Vodka Lemonade and Vodka Punch. Plus, it's also highlighting a is a new flavor in its wine cocktails: Blue Hawaiian.

The spots carry the tag: "All Rizz, No Fizz." This is the brand's first entry into the alcohol ready-to-drink category.

The agency handled both strategy and creative work.

This year’s integrated marketing campaign runs across OOH, retail, social, digital and amplification channels.

The agency first aligned with Red Tree to build the Minute Maid Spiked Flavored Wine Cocktails, which debuted in spring 2024, with lime margarita, strawberry daiquiri, and piña colada flavors. The company is pushing its flavor-first mission.

Gertrude has produced work for InBev, Adidas, Diageo, Hershey and Mars Wrigley.

Red Tree Beverages is a division of Coca-Cola.