• by Danielle Oster , 7 hours ago

Leading oatmilk brand Planet Oat has partnered with Netflix series “Emily in Paris” for the release of its newest oatmilk creamer, Planet Oat White Chocolate Raspberry Oatmilk Creamer x "Emily in Paris."

The Hood-owned brand, which is the top-selling oatmilk in the U.S. according to sales data for the period ending Dec.7, is rolling out the new co-branded product across retail nationally later this month. News of the launch arrives on the heels of Netflix teasing the upcoming fifth season of “Emily in Paris” with a trailer released last week.

The brand is staging a popup experiential marketing activation timed to Netflix’s debut of new episodes of the romantic drama Dec. 18. at Parisian-style bakery L’Appartement 4F in Brooklyn Heights.

The event will center around The Raspberet Latte featuring Planet Oat’s new White Chocolate Raspberry Oatmilk Creamer, along with brand staple Barista Lovers Oatmilk. Attendees at the event can sip the drink alongside  “The Raspberet Croissant,” L'Appartement 4F's signature “Le Framboise” raspberry ganache-filled almond croissant rebranded for the event.

Planet Oat also partnered with “Emily in Paris” star Ashley Park, who said in a statement that Planet Oat is her favorite oatmilk brand, and expressed excitement over the “Emily in Paris” collaboration. The brand announced the new product on its social media accounts earlier this week, following a series of posts teasing an upcoming Paris-related release.

The collaborative release with “Emily in Paris” marks “a fun new chapter” for the brand, Chris Ross, vice president of marketing, and research and development, at Planet Oat parent company HP Hood LLC, said in a statement. He added that “pairing this cultural phenomenon with the indulgent profile of White Chocolate Raspberry” allowed the brand to appeal to its customers’ desire for “flavor, variety and sophistication,” while evoking the culinary appeal of Paris.