Fast-casual international chain Joe & The Juice selected digital agency Spekk as its global AOR for paid social and paid search.

Spekk will lead paid media efforts across all markets.

The remit is to support the company's expansion by increasing app downloads and driving traffic into its more than 450 locations in 19 countries.

General Atlantic acquired a majority stake in 2023, marking a new phase of global growth.

Erik Lehmann, co-founder at Spekk, said: "Joe & The Juice is a brand with real energy and personality, and a product people genuinely love. They have incredibly ambitious growth plans, which is the kind of challenge we thrive on. And with both teams sharing Scandinavian roots, the partnership already feels like a natural fit."

Spekk, a specialist digital advertising agency, was co-founded by Lehmann and Måns Gårdfeldt in 2018 in London, England. It services clients on three continents, teamed with staffers worldwide. Its expertise is paid media management, creative campaign development and social-first content production.