Super Bowl winner QB Eli Manning refers to Knob Creek as a
"big game bourbon." And just in time for the playoffs, he’s chosen the limited-edition barrel release, Knob Creek Single Barrel Cask Strength Bourbon, Manning’s Bold Pick: 2026 Batch.
“At this point in the season, you've made your calls, and it's now about seeing them through,” said Manning. “Hand-picking this barrel was a bold pick of its own — balanced,
uncompromising, and full of character.”
To alert bourbon fans, the PXP agency handled creative. Organic content and ads are running across social on Meta (Facebook and Instagram), Reddit
and Manning’s Instagram.
Selected by Manning at the James B. Beam Distilling Co. in Clermont, Kentucky, the 2026
Batch boasts proofs ranging from 112.2 to 121.6, with notes of vanilla, caramel, spice and toasted oak.
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Freddie Noe, eighth generation master distiller at Beam, added: “We put some of
our finest barrels in front of Eli, and this one stood out right away. Bottled at cask strength, it delivers more intensity and more flavor — a full-bodied bourbon built for game
day. Football teams are built on trust — trusting your picks, your preparation and your instincts, whether you’re on the field or managing your fantasy lineup,” he said.
“That same mindset guides how we make bourbon.”
Knob Creek embodies the pre-Prohibition style — a high corn mash bill and higher proofs — that founding
distiller Booker Noe created in 1992. The brand is owned by Suntory Global Spirits.