• by Fern Siegel , 5 hours ago

U.S. Bank is launching a new campaign featuring Las Vegas Raiders rookie quarterback Fernando Mendoza.

BarkleyOKRP is responsible for the creative. The campaign runs across social-media platforms, including Meta, Snapchat and TikTok, streaming audio and podcasts, and streaming video. It’s also available on U.S. Bank-owned channels.

Mendoza, the No. 1 2026 NFL Draft choice, was specifically recruited to make financial conversations more approachable for younger demos.

“I’m excited to keep building with U.S. Bank because this work brings together two things I care deeply about: football and finance,” said Mendoza. “Money can feel complicated, especially when you’re making big decisions for the first time. If I can help people start earlier, ask better questions and feel more confident, that’s a role I’m proud to play.” 

The two 30-second ads, “Cozy Cash” and “Making Plays,” are here and here.

Michael Lacorazza, U.S. Bank CMO, told Agency Daily: “Fernando brings authentic credibility to this conversation. As our chief financial playmaker, he is helping us shape U.S. Bank Financial Edge to help NFL players navigate important financial decisions throughout their careers and beyond. 

“This campaign is another way to extend the value of our NFL sponsorship beyond just players to reach younger audiences who are already tuned into football. Fernando is the bridge that makes that connection real for NFL fans.”

U.S. Bank is the official banking and wealth management sponsor of the NFL.