- Hyundai, Amazon Release Details Of Shopping Engagement Strategy
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 16, 2026
Hyundai is the first auto manufacturer to build a closed-loop measurement syst ...
- Emmys Probably Won't Win One, Viewing Sinks 9%
Television News Daily, Wayne Friedman - Wednesday, September 16, 2026
NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewe ...
- Sawayama Gives Haku Vodka 'Shine' As Global Ambassador
MAD, Fern Siegel - Monday, September 14, 2026
Johannes Leonardo did the creative, which runs on Suntory's YouTube channel ...
- 'Because I Can': Ibsrela Battles IBS-C With CTV Campaign
Marketing Daily, Les Luchter - Monday, September 14, 2026
In first TV ad for Ibsrela, which treats irritable bowel syndrome, legal ...
- NetChoice Sues To Strike Illinois Tax On Targeted Ads, Social Platforms
MediaDailyNews, Wendy Davis - Monday, September 14, 2026
The tech industry group NetChoice says the new tax laws are unconstitution ...
- Google Unveils Experimental Chrome Ad-Detection Tools
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The tools, built into the existing Chrome User Experience Report framework, a ...
- Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, September 15, 2026
At its Developers Conference this weekend, Roblox teased an expansion of i ...
- Maryland Seeks To Reinstate Digital Ad Tax
MediaDailyNews, Wendy Davis - Monday, September 14, 2026
Maryland late last week appealed an agency ruling that struck down ...
- AMIN North America Taps Cumiskey As President
People on the Move, Fern Siegel - Monday, September 14, 2026
Cumiskey is charged with strengthening the organization's global presence. ...
- Chewy Estimates $50M In Annual Cost Savings From AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 15, 2026
Despite the call for a slowdown of AI development from Anthropic C ...
- Prime Video Scores 5-Streamer Bundle
Television News Daily, Wayne Friedman - Tuesday, September 15, 2026
The package consists of Prime Video and niche streaming platforms - AMC ...
- Still Old School? TV Ad Measures, Digital Clicks, What Comes Next
TV Watch, Wayne Friedman - Tuesday, September 15, 2026
Ads with the most clicks perform the worst in ROAS, according ...
- Google: Measurement Shouldn't Be A Record Of Where Budget Went
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2026
Marketing and business data should be used to drive future growth, n ...
- BarkleyOKRP Named PetSmart Creative-Media AOR
MAD, Fern Siegel - Friday, September 11, 2026
The account consolidates marketing duties in one agency. ...
- The Possibilian
Media 3.0, Joe Mandese - Tuesday, September 15, 2026
Terry Young showed us what was possible by organizing the elements ...
- Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
MediaDailyNews, Joe Mandese - Monday, September 14, 2026
Local ad-spending growth will lag the total U.S. expansion this year, b ...
- 'Practical Magic 2' Conjures $30M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, September 14, 2026
Replacing "Spider-Man: Brand New Day" in the top spot, "Practical Magic ...
- The AI Slowdown The Ad Industry Didn't See Coming
Performance Marketing Insider, Laurie Sullivan - Monday, September 14, 2026
Advertisers likely did not anticipate the top tech execs' sudden calls f ...
- Streamers Add Ad Minutes: Do Viewers Mind?
TV Watch, Wayne Friedman - Monday, September 14, 2026
Top streamers have added 18% more ad minutes on average for t ...
- Florida AG Sues Netflix For Allegedly Tracking Kids And Families
Around the Net In Media, Ray Schultz - Thursday, September 10, 2026
Florida Attorney general James Uthmeier has filed a lawsuit against Netflix, allegi ...
- iGaming Marketers See Short Video Feeds As A Valuable Ad Format
Around the Net In Media, Ray Schultz - Thursday, September 10, 2026
iGaming marketers are thriving with vertical video feeds that require highly personaliz ...
- Jellyfish, Hoka Challenge New Yorkers To Run
MAD, Fern Siegel - Thursday, September 10, 2026
The five-borough competition is featured on digital OOH and social media. ...
- U.S. Bank Scores Younger Demos With Mendoza
MAD, Fern Siegel - Thursday, September 10, 2026
BarkleyOKRP handled the cross-platform creative spots. ...
- Creepy New Apple Watch Listening Feature Has An Out
MediaDailyNews, Laurie Sullivan - Thursday, September 10, 2026
Apple's new Watch includes several intelligent listening features supported by integrated priva ...
- Amazon Lets Advertisers Use ChatGPT Via OpenAI Partnership
MediaDailyNews, Laurie Sullivan - Thursday, September 10, 2026
Through the integration, Amazon Ads will enable advertisers like Delta Vacations ...
- Google Ads To Eliminate Language Targeting In Late September
Performance Marketing Insider, Laurie Sullivan - Friday, September 11, 2026
Google's automated systems will match ads based on the actual language ...
- Summer Box-Office Blockbusters: Good News For Streamers?
TV Watch, Wayne Friedman - Friday, September 11, 2026
Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners ...
- OpenAI Will No Longer Take Competitive Ads On ChatGPT
Around the Net In Media, Ray Schultz - Wednesday, September 9, 2026
OpenAI will restrict competitors in generative artificial intelligence firms from promoting their produc ...
- WPP Production, APA Lock Horns Over Triple Bids
MAD, Steve McClellan - Wednesday, September 9, 2026
The documents reveal WPP's suggestions for avoiding triple bids. Steve Davies, C ...
- CEO Switch At Omnicom Advertising As Robertson Succeeds Ruhanen
MAD, Steve McClellan - Wednesday, September 9, 2026
Omnicom Advertising was announced in mid-2024 and took effect in January ...