- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Apple TV + Ads? Don't Bet On It, No Netflix Redux Here
TV Watch, Wayne Friedman - Wednesday, November 12, 2025
Apple is another kind of business. Unlike Netflix, it has a mu ...
- Reddit Tests Customizable, Playable Ad Types
MediaDailyNews, Colin Kirkland - Monday, November 10, 2025
Reddit is testing a customizable interactive ad format with select advertisers. "Interacti ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed ...
- iHeartMedia Claws Its Way Back Up
Data & Programmatic Insider, Laurie Sullivan - Monday, November 10, 2025
A licensing deal with Netflix is being watched - allowing iHeartMedia ...
- Meta Reportedly Making Billions From Fraudulent Ads
MediaDailyNews, Colin Kirkland - Friday, November 7, 2025
For the past three years, Meta has hidden its failure to st ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Amazon Brings Location-Based Interactive Ads To Prime Video
MediaDailyNews, Laurie Sullivan - Monday, November 10, 2025
"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities in ...
- Paramount Stock Rises, D2C Profitability Expected For 2025
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance fr ...
- A Face Only A Box Office Could Love: 'Predator: Badlands'
MediaDailyNews, Wayne Friedman - Monday, November 10, 2025
Globally, the movie posted $80 million - the strongest opening in t ...
- Meta Hit With Amended Complaint Over Alleged Ad Overcharges
MediaDailyNews, Wendy Davis - Thursday, November 6, 2025
"For over four years, Facebook systematically overcharged advertisers, reaping billions of dolla ...
- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- News Corp., Dow Jones Report Q1 Revenue Increases
Publishers Daily, Ray Schultz - Thursday, November 6, 2025
Dow Jones revenue rose by 6%, fueled by growth in the digit ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Pinterest Adds Active Users Across All Regions In Q3
MediaDailyNews, Colin Kirkland - Wednesday, November 5, 2025
Pinterest's latest performance report shows a boost in revenue as the compa ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- WBD Q3: U.S. Ad Revenue Sinks 20%, Theatrical Soars 74%
Television News Daily, Wayne Friedman - Thursday, November 6, 2025
WBD's streaming ad business grew, while linear TV ad business continued ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- '60 Minutes' And Trump - How Much Time Do You Have?
TV Watch, Wayne Friedman - Tuesday, November 4, 2025
A calculation needs to be made for a show that calls itse ...
- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- Reddit Advertising Shows Strong Growth In Q3
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
Reddit reported another strong revenue quarter in its latest performance update, increasi ...
- Halloween Weekend Horror: Worst Box Office In 31 Years
MediaDailyNews, Wayne Friedman - Monday, November 3, 2025
The top two Halloween weekend movies this year could only muster arou ...
- U.S. Ad Market Reaccelerates Despite Tough Year-Ago Comps
MediaDailyNews, Joe Mandese - Monday, November 3, 2025
Following months of deceleration, the U.S. ad market posted a nearly ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- AT&T Sues NAD Over Demand To Remove Ad
MediaDailyNews, Wendy Davis - Thursday, October 30, 2025
AT&T on Thursday sued the self-regulatory group National Advertising Division over i ...
- Microsoft, AWS Outages Reveal Cloud Failure Impact For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The outage prevented advertisers from accessing the Microsoft Advertising console, but i ...
- Tom Turkey Debuts In Google's First Fully AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
Google today launched its first fully AI-generated ad, featuring a turkey looki ...