- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- 'Four' Second Week Not-So-Fantastic
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...
- From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaDailyNews, Joe Mandese - Sunday, August 3, 2025
After a quarter century chronicling the ad biz, Smith explains why t ...
- Reddit Q2 Ad Buys Surge 84%, Active Users Not-So-Much
MediaDailyNews, Colin Kirkland - Sunday, August 3, 2025
Reddit is showing impressive increases in both its ad business and i ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- X Hints At 'Sleeker,' Pricier AI-Driven Ad Formats
MediaDailyNews, Colin Kirkland - Thursday, July 31, 2025
X is revamping the appearance and functionality of its in-stream ads. ...
- Paramount Labels Upfront 'Consistent,' Says Streaming Represented 30%
Television News Daily, Wayne Friedman - Friday, August 1, 2025
During its Q2 earnings phone call with analysts, the company said spor ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- TikTok Expands Off-Platform Ad Program
MediaDailyNews, Colin Kirkland - Wednesday, July 30, 2025
Building on its "Out of Phone" ad program, TikTok is introducing n ...
- WTF Is YouTube Monetizing Now: 'Stronger Profanity'
MediaDailyNews, Colin Kirkland - Wednesday, July 30, 2025
YouTube has changed its ad revenue policies regarding the use of profani ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Fuse Create Forms Boot Camp To Aid Students After Abrupt Ad School Shutdown
Mediapsssst, Richard Whitman - Wednesday, July 30, 2025
The Miami Ad School Toronto shut down in the spring leaving studen ...
- NBCU Q2 Ad Revenue -7%, Peacock +20%
Television News Daily, Wayne Friedman - Thursday, July 31, 2025
Peacock posted a 20% increase in overall revenue to $1.2 billion, b ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- Two Tango Creates Speed Ladder To Graphically Illustrate Dangers
Out to Launch, Fern Siegel - Tuesday, July 29, 2025
A new brand activation by Virginia's DMV targets drivers with serious mess ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...
- Streaming Ad Sales Grow 22% In Q2, Upfront Sees Spikes
Television News Daily, Wayne Friedman - Wednesday, July 30, 2025
Cable TV took the brunt of the rise in streaming - wi ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- Meta To Suspend All Political Ads In EU
MediaDailyNews, Colin Kirkland - Monday, July 28, 2025
Beginning in October, Meta will no longer allow political, electoral or soci ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- TikTok Puts Focus On Performance Job Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
TikTok's latest job listings highlight a variety of campaign types, telling advertise ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...