- Microsoft Reshuffles Ad Parent Division, Jha To Retire
MediaDailyNews, Laurie Sullivan - Thursday, March 12, 2026
Microsoft has announced a shakeup in its Experience + Devices division th ...
- IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
The Interactive Advertising Bureau in Sweden at a recent board meeting mov ...
- U.S. Ad Composite Rises On Bullish Update From Madison & Wall
MediaDailyNews, Joe Mandese - Friday, March 13, 2026
The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2 ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- 'Value' Of Legacy Network Streamers Grows 11%
Television News Daily, Wayne Friedman - Wednesday, March 11, 2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- Enough About AI Slop, What About Human Slop?
Media 3.0, Joe Mandese - Tuesday, March 10, 2026
The only thing worse than AIs hallucinating false facts about human behavio ...
- X Teases Automated Product Links Within Feed Posts
MediaDailyNews, Colin Kirkland - Monday, March 9, 2026
Last week, an X user promoted Elon Musk's satellite internet company Starli ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- Former Google Exec Brings AI Data Concepts To Agency Boathouse
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2026
Brands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
- Google, Microsoft To Continue Work With Blacklisted Anthropic On Non-Defense Projects
MediaDailyNews, Laurie Sullivan - Friday, March 6, 2026
The company's decision to continue its partnership with Anthropic for non-defense projec ...
- The 'Truth' Of Paramount's CNN Takeover?
TV Watch, Wayne Friedman - Monday, March 9, 2026
Paramount Skydance has an answer as to what will happen when ...
- Advertising's Annette King Dies At 57
MAD, Steve McClellan - Friday, March 6, 2026
Her 35-year career in the business included service at WPP, Publicis a ...
- JLR U.S. CMO Shifts To Head Defender, Discovery Models
Marketing Daily, Tanya Gazdik - Thursday, March 5, 2026
Charlotte Blank was U.S. CMO since October 2022. Her new position ...
- Trump Said Noem Lied About $220M Ad Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 5, 2026
Noem faced bipartisan criticism over the commercials during U.S. congressional hearings th ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- The AI Test: The Difference Between Valuable Content And 'Slop'
Publishing Insider, Ray Schultz - Thursday, March 5, 2026
Many people cannot discern material created by humans and AI. ...
- Meta Tests Shopping Recommendations In Chatbot Browser
MediaDailyNews, Colin Kirkland - Wednesday, March 4, 2026
Meta is expanding ecommerce opportunities within its AI chatbot, testing new shoppi ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...