- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- KFC Launches Comeback With Revamped Colonel Sanders
Marketing Daily, Teresa Buyikian - Wednesday, July 16, 2025
The Colonel logo has a sterner expression, "indicating KFC is serious abo ...
- Dark Users
Performance Marketing Insider, Joe Mandese - Thursday, July 17, 2025
Like other parts of the "dark media" universe, a new report revea ...
- Patch.com To Work With MGID On Monetization Of Its News Content
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Hyperlocal news provider Patch.com reaches 25 million unique visitors per month. ...
- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- Following Netflix, SiriusXM Goes The Ad-Supported Route
TV Watch, Wayne Friedman - Wednesday, July 16, 2025
"What does this mean [for SiriusXM]?" said Sirius COO Wayne Thorsen. ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- How Pharma Can Navigate The Multiverse Like A Consumer Brand
Marketing Insider, Jami Rogers - Monday, July 14, 2025
It's not about being everywhere at once, but being strategically present whe ...
- Will AWS Launch Its AI Agentic Marketplace?
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
As AWS heads into its annual summit this coming week, its worldwi ...
- 'Superman' Leaps Weekend Box Office In A Single Bound
MediaDailyNews, Wayne Friedman - Monday, July 14, 2025
"Superman" scored $122 million in box-office revenue for its mid-July opening ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- OAAA Launches First Agency Council
MAD, Fern Siegel - Wednesday, July 9, 2025
The 11-member council will provide industry guidance on emerging media trends. ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Perplexity's AI Browser Will Have All The Data
Performance Marketing Insider, Laurie Sullivan - Thursday, July 10, 2025
Perplexity subscribers on Wednesday gained first access to the company's AI-based browse ...
- Samsung Ads Helps Gaming Brands Find Users On Its CTV Platform
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
Samsung Ads is offering an advertising product that targets mobile gamers w ...
- Yaccarino Fallout: 'Premium' TV-Content Wasn't An 'X' Thing
TV Watch, Wayne Friedman - Thursday, July 10, 2025
Yaccarino had to do damage control to reassure advertisers in the wa ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Meta Updates Branded DMs On Messenger App
MediaDailyNews, Colin Kirkland - Tuesday, July 8, 2025
In an attempt to help brands engage and retain customers continuously throu ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- Meta Seeks To Put Brakes On 'Overcharging' Ad Suit
MediaDailyNews, Wendy Davis - Thursday, July 3, 2025
A gym that is suing Meta Platforms for allegedly overcharging advertisers ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...