- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- Meta Seeks To Put Brakes On 'Overcharging' Ad Suit
MediaDailyNews, Wendy Davis - Thursday, July 3, 2025
A gym that is suing Meta Platforms for allegedly overcharging advertisers ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...
- Absolut Embraces Artistic Heritage With Keith Haring
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 2, 2025
Haring became the second artist to work with Absolut in 1986 up ...
- Meta Centralizes Ad Process Across WhatsApp, Facebook, Instagram
MediaDailyNews, Colin Kirkland - Wednesday, July 2, 2025
Meta has announced several updates to its ad offerings, including centralizing t ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- New Jersey Bill Would Move Legal Notices To Government Sites
Publishers Daily, Ray Schultz - Tuesday, July 1, 2025
New Jersey Governor Phil Murphy signed a measure that would take pa ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- Don't Fear The Meta Ad Automation
MAD, Claire Russell - Monday, June 30, 2025
The job of agencies is to help clients navigate the entire ecosyst ...
- Ad Market Remains Tepid, Expands 4.4% In May
MediaDailyNews, Joe Mandese - Monday, June 30, 2025
The U.S. ad market improved slightly in May, which expanded 4.4% ov ...
- X To Charge For Ads Based On Size
MediaDailyNews, Colin Kirkland - Tuesday, July 1, 2025
Elon Musk announced last week that X will begin charging brands bas ...
- Australians Face Search Engine Age Checks
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The security measures for Australians are based on an online safety regulatio ...
- Cloudflare Confronts AI Content Scrapers With '402' Pay Code
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The permission and payment model marks a significant shift with major implicatio ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Premium Streamers' Advertising/Promos Down 46% In First Half
Television News Daily, Wayne Friedman - Tuesday, July 1, 2025
Major brands that cut TV advertising include Amazon Prime Video, down ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- Canada Rescinds Digital Services Tax
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Canada withdrew its digital services tax set to take effect Monday th ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Apple Original 'F1' Laps The Box Office With $55M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 29, 2025
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million ...
- 3.know: Singularity's Marketing Paradox, A Conversation With Anders Indset
Media 3.0, Laurie Sullivan - Friday, June 27, 2025
Philosopher, investor and author Anders Indset often romanticizes about combining human bein ...
- IPG's Kelley Named AAF Board Chair
MAD, Steve McClellan - Thursday, June 26, 2025
The appointment came during AAF's annual gathering-known as the Admerica National Conference-he ...
- Google Gives Publishers New Ways To Monetize Content In Google Ad Manager
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
Offerwall, a monetization tool for publishers and developers in Google Ad Manage ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Performance Marketing Insider, Laurie Sullivan - Thursday, June 26, 2025
The online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FAST
Advanced TV Insider, Wayne Friedman - Wednesday, June 25, 2025
FASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- Mediaocean Taps McGrory To Head Prisma Media-Buying Platform
MediaDailyNews, Joe Mandese - Wednesday, June 25, 2025
Since joining Mediaocean as Chief Revenue Officer in 2016, McGrory has play ...