- Midtown Digital Network Blankets Midtown Manhattan With Single Ad Buy
Out to Launch, Fern Siegel - Tuesday, June 24, 2025
The key coverage area is W. 41 St. to 56 St., betwe ...
- Madison Avenue's Big Law Moment
Red, White & Blog, Joe Mandese - Wednesday, June 25, 2025
Omnicom's and Interpublic's capitulation comes just months after some of the nation ...
- FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys
MAD, Steve McClellan - Monday, June 23, 2025
The proposed merger deal consent order would explicitly prohibit the holdco fr ...
- CMA Says Google Search, Ad Dominance Needs To Change
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
The Competition and Markets Authority is investigating Google under a new l ...
- WPP, Other Holdcos Caught Up In 'WhatsAppgate'
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2025
In the wake of a holdco price-fixing scandal coordinated on the consumer-gra ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Bigger TV Shift For YouTube? Less To Google TV, Android TV?
TV Watch, Wayne Friedman - Tuesday, June 24, 2025
In looking to build on its rising YouTube business, Google's goal wou ...
- Summer Box Office Up 24%, 'Dragon' Takes Top Spot Again
MediaDailyNews, Wayne Friedman - Monday, June 23, 2025
The biggest disappointment was Walt Disney's "Elio" which only got to $ ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- IAS Brings Contextual Category Reporting To Instagram, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, June 18, 2025
IAS announced the launch of AI-powered contextual category reporting across Facebook a ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Google Explains, Expands Gemini Models
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Google has added general availability for 2.5 Flash and Pro and ...
- Meta Asks Judge To Throw Out Advertiser's Suit Over Alleged Overcharges
MediaDailyNews, Wendy Davis - Tuesday, June 17, 2025
Meta Platforms is urging a federal judge to toss claims that ...
- GAI And Agents Are Coming For Amazon Jobs
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Amazon uses generative AI in nearly every business it supports - fr ...
- MRC Re-Accredits Facebook 'Brand Safety,' Accredits Instagram's For First Time
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2025
The accreditations, which are important ad industry stamps of approval, follow Meta ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- Hearst And Amazon Combine Targeting Tools To Drive Programmatic Campaigns
Publishers Daily, Ray Schultz - Tuesday, June 17, 2025
The arrangement uses Hearst's AURA and shopping insights from Amazon Ads. ...
- Stagwell Unveils News-Focused Private Marketplace
MAD, Steve McClellan - Monday, June 16, 2025
The PMP includes Newsweek, The Washington Post, AP and others. The fi ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Meta To Roll Out Ads In WhatsApp Updates Tab
MediaDailyNews, Colin Kirkland - Monday, June 16, 2025
After 11 years, Meta is finally bringing ads to its encrypted messagi ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Publishers Double Down: They're Teaming Up To Help Each Other And Advertisers
Publishing Insider, Ray Schultz - Monday, June 16, 2025
CNN and "The New York Times" will join DoubleVerify's News Accelerator Publish ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
Television News Daily, Wayne Friedman - Monday, June 16, 2025
The two big streaming businesses say the streaming ad-inventory integration will all ...
- 'Breaking Down' Barriers: Amazon DSP Strikes Ad Deal With Disney
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
The deal between Amazon DSP and Disney will allow brands to g ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- CTV Ad Disruption: Roku/Amazon Deal Spin
TV Watch, Wayne Friedman - Tuesday, June 17, 2025
Roku's other major partner, supply-side ad platform Magnite, looks to gain ...