- Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Paramount's total core ad revenues were 4% lower to $3.8 billion, accordi ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- WPP Reveals Client Payments In Court Documents
Around the Net In Media, Ray Schultz - Wednesday, February 25, 2026
WPP disclosed data on payments of more than $9 billion from clients, includi ...
- 'Luma Dream Brief' Jurors Announced
MAD, Steve McClellan - Wednesday, February 25, 2026
The list includes agency creatives, Hollywood writers and producers, CMO's and mor ...
- 5 Reasons Why Ads In LLMs Are No Big Deal
Media Insider, Cory Treffiletti - Wednesday, February 25, 2026
It's better to embrace ad integration than pretend it doesn't already ex ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- New York Times, AP, Guardian And Others Urge Court To Block FTC Probe Of Media Matters
MediaDailyNews, Wendy Davis - Tuesday, February 24, 2026
The FTC's investigation of Media Matters "targets core protected press activities," ne ...
- Trump Urges Big Tech To Build Their Own Power Plants
MediaDailyNews, Laurie Sullivan - Wednesday, February 25, 2026
President Donald Trump said in his State of the Union address Tuesd ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- Table Please: A Conversation With OpenTable Media's Chatbot
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 24, 2026
OpenTable today announced the launch of a media network to help advertise ...
- Shedding A Little More Light On 'Dark Political'
Red, White & Blog, Joe Mandese - Tuesday, February 24, 2026
If democracy actually dies in darkness, the influence of "dark money" ...
- Podcast Advertising Fell In January From Holiday High
Around the Net In Media, Ray Schultz - Monday, February 23, 2026
Podcast advertising declined by 21% from its holiday surge in December, Magellan ...
- Advertisers Call For Greater Retail Media Standardization
Around the Net In Media, Ray Schultz - Monday, February 23, 2026
Brands are calling for greater transparency in retail media, and want t ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- McKinney Launches PR Unit, Taps Weber Shandwick Veteran To Run It
MAD, Steve McClellan - Friday, February 20, 2026
Mckinney said it created the new unit as brands continue to se ...
- Beyond the Big Game: Why Legendary February Is A Win For A Universal Tracking Standard
MAD, Nada Bradbury - Friday, February 20, 2026
NBCU has prioritized a One Platform strategy and took the significant st ...
- Google AI-Generated Audio Could Become New Ad Frontier
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Perfecting real-time adaptive audio soundtracks has become an essential tool for bran ...
- Is Yahoo Ready For Another IPO?
Performance Marketing Insider, Laurie Sullivan - Monday, February 23, 2026
Yahoo could see an initial public offering or sale to another compa ...
- Newsletter Flybys: A Majority Of Subscribers Don't Read Them
Publishing Insider, Ray Schultz - Sunday, February 22, 2026
Only 6% of Americans often get news from email newsletters, Pew Resear ...
- WPP Media Report Frames 'Future Of Advertising Intelligence'
MAD, Steve McClellan - Thursday, February 19, 2026
Almost a year in the making, the report provides an "intelligence framewor ...
- Reddit Tests 'Shoppable' Community Recommendations
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Reddit is testing a new AI-powered search feature designed to showcase produc ...
- Tariff Reversal Could Trigger More Ad Dollars
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Consumer technology and automotive sectors were cited as having "pulled back" t ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Connected Vehicles Are Opening New Media Surfaces, Reports Say
Around the Net In Media, Ray Schultz - Thursday, February 19, 2026
Commerce media through advertising in connected vehicles is projected to hit $6 ...
- Michelob's Ultra Instructor Ad Tops In Creative Effectiveness During Olympics
MAD, Steve McClellan - Wednesday, February 18, 2026
The ad, with actors Kurt Russell and Lewis Pullman, was also ...
- Omnicom To Sell $2.5B In 'Non-Strategic,' Underperforming Assets
MAD, Steve McClellan - Wednesday, February 18, 2026
The company also said it would achieve double the synergies it initial ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Media Matters Fights FTC Over 'Ad Boycott' Investigation
MediaDailyNews, Wendy Davis - Tuesday, February 17, 2026
"The FTC has offered no coherent explanation - none whatsoever - f ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- Marketers Starting To Identify First ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 18, 2026
Expedia ads have been spotted as one of the first sets ...