- Portada, Sunday, July 5, 2026 9:19 PM
The traditional practice of developing a creative asset and adapting it across all channels has given way to a model in which consumers interact with brands through multiple platforms, devices,
formats and AI-powered experiences, Omnicom Media writes in a new study: “Connected Content: The Force Multiplier for Maximizing Brand Influence,” Portada reports. Companies now seek to
align creative messaging, media context and audience mindset.
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