- ID Comms: Publicis-TTD Dispute Exposes Broader Industry Issues
MAD, Steve McClellan - Thursday, March 19, 2026
"While TTD certainly has questions to answer regarding its supply path a ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
History Factory has created a niche using AI to help marketers a ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- OAAA Reports OOH Advertising Rose 3.6% In 2025
MAD, Steve McClellan - Tuesday, March 17, 2026
According to the group's analysis, momentum accelerated in the fourth quarter, wi ...
- From Greenwashing To Gaslighting: Clean Creatives Documents Big Oil Marketing Shift
MAD, Steve McClellan - Wednesday, March 18, 2026
Called "Toxic Accounts," the report analyzed 1,859 ads, press releases and soci ...
- Microsoft Heads Toward AI Superintelligence, Reorganizes Copilot Teams
MediaDailyNews, Laurie Sullivan - Tuesday, March 17, 2026
Microsoft made several announcements on Tuesday around reorganizing Copilot teams that wo ...
- Google Develops Opt-Out Search Generative AI Feature For U.K.
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 18, 2026
In its response to the U.K.'s Competition and Markets Authority's goals, Goog ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target Audiences
Publishing Insider, Ray Schultz - Tuesday, March 17, 2026
Specialist brand publisher Future has unveiled a tool that integrates data scienc ...
- Meta Shifting Advertising Labeling From 'Sponsored' To 'Ad'
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Meta is accelerating its shift of in-stream advertising labels from “Sponsored ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- NFL Reportedly Seeking 50% Hike In New CBS Deal
Television News Daily, Wayne Friedman - Tuesday, March 17, 2026
The NFL has a pricing hike option with CBS and other TV/streami ...
- NBCU Ends 'First-Run' Biz: Daytime Talkers Still Want To Talk?
TV Watch, Wayne Friedman - Tuesday, March 17, 2026
NBCU is the first major movie/TV company to abandon the business ...
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards
MediaDailyNews, Wayne Friedman - Monday, March 16, 2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle Aft ...
- Microsoft Reshuffles Ad Parent Division, Jha To Retire
MediaDailyNews, Laurie Sullivan - Thursday, March 12, 2026
Microsoft has announced a shakeup in its Experience + Devices division th ...
- IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
The Interactive Advertising Bureau in Sweden at a recent board meeting mov ...
- U.S. Ad Composite Rises On Bullish Update From Madison & Wall
MediaDailyNews, Joe Mandese - Friday, March 13, 2026
The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2 ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- 'Value' Of Legacy Network Streamers Grows 11%
Television News Daily, Wayne Friedman - Wednesday, March 11, 2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- Enough About AI Slop, What About Human Slop?
Media 3.0, Joe Mandese - Tuesday, March 10, 2026
The only thing worse than AIs hallucinating false facts about human behavio ...
- X Teases Automated Product Links Within Feed Posts
MediaDailyNews, Colin Kirkland - Monday, March 9, 2026
Last week, an X user promoted Elon Musk's satellite internet company Starli ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...