- Meta To Advertisers: You Can Restrict Terms From AI-Generated Text
MediaDailyNews, Colin Kirkland - Wednesday, September 3, 2025
Meta's ad partners can now enter new visual parameters they want ...
- Global Linear TV Ad Spend Estimated To Drop 11% In 2026
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Midterm Political TV Ad Spend Up 22% To $10.8B
Advanced TV Insider, Wayne Friedman - Wednesday, September 3, 2025
For next year, AdImpact sees broadcast TV still commanding a dominant 4 ...
- FTC Fines Disney $10M Over Children's Privacy
MediaDailyNews, Wendy Davis - Tuesday, September 2, 2025
Disney allegedly uploaded cartoons and other child-directed clips to YouTube without designati ...
- Google Search Remedies Stirs Ad Industry Reactions
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Google will need to carefully balance security with innovation, but is expect ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- OOH Ad Spending Rises 3% To $2.86B In Q2
MAD, Steve McClellan - Friday, August 29, 2025
FIFA is already spending big in the medium - over $5 milli ...
- Summer Box Office Weakens On Lower Theatrical Ad Spending
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2025
Movie studios overall are spending less on TV marketing for theatrical releas ...
- Microsoft AI Engineering Expert Joins LoopMe
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 2, 2025
Edward Peterson recently joined LoopMe as SVP of global engineering, from t ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- I'd Like A Prescription Against Prescription Meds TV Ads
Media Insider, Maarten Albarda - Friday, August 29, 2025
If you are targeting less than 10% of the U.S. population, y ...
- Snap Unveils Ad Suite For App Marketers
MediaDailyNews, Colin Kirkland - Thursday, August 28, 2025
Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeti ...
- Overwolf Hires Activision Blizzard Vet Adam Davis, Expands European Presence
MediaDailyNews, Colin Kirkland - Thursday, August 28, 2025
In a continued effort to scale its ad business across Europe, Overwo ...
- Is Google Preparing To Make Its Ad-Tech Biz Independent?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
Regulators could decide that Google needs to divest Ad Manager, which hous ...
- 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, August 29, 2025
Despite investments of between $30 billion and $40 billion in enterprise GA ...
- Peacock Extends With Amazon: Spotlighting Ad-Free Option?
TV Watch, Wayne Friedman - Friday, August 29, 2025
Ad-free Peacock Premium Plus will now be available on Amazon Prime Vid ...
- Samsung, Prime Video Have Highest Smart TV Ad Reach
Advanced TV Insider, Wayne Friedman - Wednesday, August 27, 2025
For 2024, Samsung had advertising reach of 45.54 million smart TV household ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- Linear, D2C Ads Take A 'Step Back'
Television News Daily, Wayne Friedman - Wednesday, August 27, 2025
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fo ...
- Amazon Ads Wraps Upfront, Touts 'Significant Growth'
Television News Daily, Wayne Friedman - Thursday, August 28, 2025
Amazon upfront revenues were projected to soar 30% to $1.8 billion fr ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- Tesla False Advertising Class Action Allowed To Continue
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 24, 2025
"Tesla's distinctive advertising strategy warrants a departure from the typical approach," accordi ...