Tag results for "digital marketing"
- Return on Delight: Thinking Beyond Tecovas' Bottom LineWith a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Now, About That Chicken Sandwich: Popeye's Inside StoryWho would have known the launch of a chicken sandwich would ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROIEvery marketing success probably was preceded by a line of valuable failure ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO OptimizationWhile most hospitality organizations were trying to connect with consumers at t ...
- Pancheros' Digital-First Brand MakeoverMore than a "campaign," Pancheros' recent brand push put digital and da ...
- Switching Gears: Lexus Broadens it's Image & AudienceThe importance of cultural connection points in advertising still holds true ...
- Kubota Tractor Names Goodway Group Agency Of RecordGoodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast ImpactThe arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs ThinkJordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- How AI Helps Savvy Email MarketersArtificial intelligence is crucial in digital marketing -- and email marketing ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersAs a QSR brand, White Castle was at the forefront of usi ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'The campaign, which will run through the fall, features characters who reali ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That IsAn acute level of awareness of your target audience is table stak ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
- Facebook Joins Race To Help Writers, Small Publishers Monetize Their ContentTwitter has also unveiled a service - Super Follows - that wou ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study FindsA Clutch survey finds that 60% think emojis are unprofessional when us ...
- Why Email Is Still At The Core Of Digital MarketingEmail, although, 50 years old, remains a robust marketing tool. Here ...
- Netflix Moves To Crack Down On Unauthorized Password SharingAfter years of almost encouraging password sharing, Netflix is carefully testing ...
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Offic ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle SweepstakesHow does a new film attract the attention of moviegoers when it ...
- The Kitchen's Sandoval Joins Croud As Head Of Biddable MediaAndrew Sandoval, who created the biddable media practice inside The Media Kitche ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel ExperiencesAcquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022Amazon is poised to benefit from conversion performance, insulation from Apple's comi ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji MetricTara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained t ...
- Peppermonkey Offers Digital Tools To HVAC FirmsThe services include email and website design, and search engine optimization (S ...
- Affiliate Channels, Ranked And RatedThe Martech Record Market Presence Index is a measurement of buyer inte ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad CampaignsEcommerce small and medium-sized businesses pulled a 670% increase in digital clic ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
