Tag results for "digital marketing"
- More Americans Are Using Social Media To Find Their New Car: ReportA study finds 45% of Americans have expressed a willingness to purcha ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- How This Windsor VP Of Marketing Continues To InspireCatherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- On The Radar: How Retailers Can Use Geo-Tracking For TargetingThe new service allows marketers to send emails, texts and notifications ...
- B2B Gets AI: Marketers Want To Use It For PersonalizationAlmost half of B2B brands personalize their email marketing, ON24 reports. ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center StageThere's a lot of change in the digital ad industry - a ...
- How This Strawberry Frog Exec Is Leading With PurposeRasika Narang shares her journey from her early days in India ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports MarketingThe agency helps brands step into that space where fandom and li ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud SolutionsBBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Why This Neurocrine Marketer Is Anything But BoringIn this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- New Engen Picks Hill To Oversee Affiliate MarketingThe agency says Hill's vision aligns with New Engen's commitment to he ...
- Google Makes Wix Its First Gemini For Workspace PartnerGenerative AI has helped companies push the boundaries of innovation and performanc ...
- How This Sanofi VP Is Living Her GreatnessExcellent advice Jordana Barish offers to anyone beginning their career, and she ...
- The Choice Is Clear For This Wisp Marketing VPStaying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- Mushrooming Newsletters: Almost All Independent Publishers Now Send ThemLion Publishers finds 95% of publishers are producing newsletters to generate traffi ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend OnlineAdobe Analytics data shows the impact of marketing dollars spent during t ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin"I always had almost an imposter syndrome a little bit, and ...
- No Compromising For This Sweet Loren's SVP"I don't necessarily have to be the person who speaks first ...
- How This Sprinkles' CMO Finds Her Joy"There isn't this separation between personal life and work life, especially ...
- The Driving Force Behind This General Motors' VP"Did I plan it? No, it was always just being open ...
- Nehemiah's CMO With Staying Power"When I look at an opportunity in my life that really transform ...
- How This Super.com VP Created Right Brain & Left Brain Harmony"There are different ways to approach the same problem or challenge a ...
- Why Life Is Bueno For This Ferrero SVP"There's this idea of Instagram versus reality and things feeling like th ...
- PubMatic Reports 20% Revenue Hike For Q1Company raises its full year guidance and forecasts 12% revenue growth. ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds"You're satisfied with the financial part of it, but if you're n ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%Cost per click on Google ads continues to rise, up 13% Y ...
- CPC Report Shows Where Ad Costs Rose And FellPacvue's Q1 2024 report draws on insights from thousands of advertisers, showi ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Why This Clarks Exec Is Coming Up Roses"I was often the youngest person in the room and the on ...
