• by Fern Siegel , April 16, 2025

InnoVision Marketing Group and Digital Marketing Group have expanded their partnership as iDMG.

iDMG combines InnoVision’s brand strategy and creative expertise with DMG’s digital marketing and analytic talents. A dedicated team of 100 staffers will ensure continuity, supplying key services under one roof.

iDMG will be headquartered in San Diego, where InnoVision is based. DMG is based in Portland, Oregon. Both agencies can tap into each others resources as needed.

Ric Militi is CEO of IDMG and Stephen Hodges is COO. 

The alliance taps complementary services, letting each company provide brands with an integrated, end-to-end marketing solution. Pulling their strengths, iDMG can handle the complexities of large-scale campaigns with efficiency, consistency and measurable impact across all platforms. 

Hodges, Chief Strategy Officer of Digital Marketing Group, said: “Some agencies specialize in data and others in creative, but it’s rare to find both under one roof. The iDMG partnership offers the best first-party data and effective, strategic and compelling creative that comes from the same shop, so there are no disconnects. These results have greater performance and ROI for brands.”  

“This partnership is a game changer for both of our organizations,” added Militi, CEO of InnoVision Marketing Group. “By combining our resources and expertise, we can take on larger brands with more complex needs, while continuing to deliver the creativity, innovation and strategic approach InnoVision is known for — all without compromising our promise to make every client feel like they’re our only client.”  

The deal has practical applications, allowing iDMG to manage costs, streamline timelines and maximize resources.