• by Fern Siegel , 4 hours ago

Wikipedia is turning 25 and it's showcasing those who make the site possible. The docuseries is running on Wikipedia's YouTube.

The campaign by Kin invites viewers to be part of the platform's future by noting eight of the nearly 250,000 volunteer editors worldwide. They include a Californian who has spent two decades documenting hurricanes and storms, an Indian medical doctor who shared critical COVID-19 information during the pandemic, a librarian in Tokyo making knowledge available in Japanese.

Kin also created a 90-sec brand piece now on YouTube, directed by artist/photographer Adrian Yu of Excetera.

"In a world shaped by algorithms, misinformation and endless noise, Wikipedia reminds us of something simple and profound — the joy of learning, the power of curiosity and the beauty of knowledge built by people, for people," said Sophie Ozoux, co-founder at Kin. 

"This campaign is our love letter to that human network — the quiet, collective brilliance behind the world’s largest collaborative project," adds Kwame Taylor-Hayford, Kin co-founder.

The Wikimedia Foundation also launched a "25 Years of Wikipedia" time capsule and new interactive quiz, with additional elements rolling out throughout the year. The agency created select social media elements to support the campaign.

Kin's creative work includes Intuit, Mailchimp, Delta Air Lines, Uber and the Obama Foundation.