Knoxville-based ad agency Tombras has acquired Portland, OR ad shop Opinionated for an undisclosed amount.   

Founded in 2017, Opinionated’s 40-person team will continue to operate out of Portland as Opinionated, a Tombras Company for 2026, before transitioning to Tombras West in 2027.   

The agency will continue to be led by founder and executive creative director Mark Fitzloff and partner/president Trish Adams. The leadership team also includes executive creative director Rob Palmer, Chief Strategy Officer Dave Daines, Chief Growth Officer Kate Higgins, CFO Megan Sweeney-Dadkho and director of client service Michael Dalton.  

Prior to forming Opinionated, Fitzloff was a partner and senior creative at Wieden & Kennedy for a decade.   

Opinionated has gained recognition for its work for adidas, dating app Hinge, Panda Express and other clients.  

Tombras pointed to Opinionated’s “proven ability to build creative, effective, and culturally resonant brand platforms for national and global clients,” as a key reason for acquiring the agency.   

The acquisition follows the 2024 purchases of two agencies by Tombras, including The Burns Group, based New York and Buenos Aires agency Niña. 

With the Opinionated deal, Tombras now has over 600 staff worldwide. It also has offices in Atlanta, Charlotte, NC and Washington, DC. 

Pictured below is the Portland, OR headquarters of Opinionated.