- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- Everything Old is New Again: Back to Print
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
D2Cs need to stand out from the crowded D2C space and ha ...
- Leveraging ASMR to Fill the Sensory Gap
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
For a brand whose products include 100% silk sleepwear and aromatherapy th ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- Andrea Gellert Joins Meta As VP, Global Business And Product Marketing
Digital News Daily, Colin Kirkland - Wednesday, July 26, 2023
Meta -- formerly Facebook -- has hired Andrea Gellert as its n ...
- The Bane Of Non-Compliance: Email Senders Face New Laws And Consumer Demands
Email Insider, Ray Schultz - Wednesday, July 26, 2023
Utah's new law is designed so that it doesn't conflict with CAN-S ...
- Uncorked: An Unconventional Path For This Vintage Wine Estates' Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 26, 2023
"Women stay in roles way too long because they think that th ...
- Yahoo Names Chipotle's Tressie Lieberman CMO
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Lieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Cox Heads Programmatic Product Management For Integral Ad Science
People on the Move, Fern Siegel - Thursday, July 20, 2023
Cox has nearly two decades of experience in advertising technology and exchange-bas ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Shipley Do-Nuts' CMO Takes Us To Her Happy Place
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 29, 2023
"There's been many times you've kind of had to change the ga ...
- Bonchon's VP of Marketing's Well Deserved Just Desserts
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 27, 2023
"Don't you ever thank somebody else for the work that you di ...
- Google: Thin Content Does Not Mean Less Words In Copy
Search & Performance Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- Gannett Files Antitrust Lawsuit Against Google
Publishers Daily, Ray Schultz - Tuesday, June 20, 2023
The antitrust suit alleges that Google forces publishers to sell growing shar ...
- The Risks Of AI: Legal/Ethical Issues And Lack Of SEO
Email Marketing Daily, Ray Schultz - Friday, June 16, 2023
Freelancers are much more likely than others to fear incorrect information, ...
- Ad Industry Issues Privacy Guidance For Connected Devices
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
The self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Search & Performance Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Connects Expands To U.S., Wurst To Lead North American Efforts
MAD, Fern Siegel - Monday, May 22, 2023
Founded in 2016, SEEN Connects focuses on digital-first work, from web3 ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- Google To Pay $8M To Settle Texas Deceptive Ads Charges
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
The FTC and six other states also settled separately with Google ov ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Search & Performance Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...