Nekter's co-founder & chief visionary officer Alexis Parra talks about finding entrepreneurial balance, learning her value, and her hippy juice bar side.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
We all need to say “yes” to things more often! That’s what Alexis Parra did during what she calls her growth phase, and Nekter Juice Bar was born. The co-founder & chief visionary officer talks about a transformative period in her life—one where she embraced uncertainty and let her intuition guide her. In this episode of Brand Insider: BTS, Alexis opens up about finding her voice, especially as a woman in business, and how personal growth was key to her professional success. She discusses her life-changing trip to Africa that gave her a fresh perspective on gratitude and contentment. Alexis also admits to embracing failure because it’s those things that she “screwed up” that made her who she is today. You can watch the entire conversation above.
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