Merry Morud is joining digital marketing agency Warschawski as director of creative strategy.

She will develop data-driven strategies to improve client performance.

Previously, she led global creative optimization at Uber Eats. Morud also managed global rider acquisition for Uber’s paid social division and cross-functional strategy development.

Prior to Uber, she spent nearly a decade at Aimclear digital marketing sgency, specializing in psychographic audience targeting and audience-specific creative strategy, working with Airbnb, Square, eBay, 3M and Siemens.

"Creative is the most powerful lever in digital marketing, yet too often, it’s treated as an afterthought,” said Morud. “For years, I’ve advocated for a smarter, more strategic approach — one that values creative as a key driver of performance.”

Shana Harris, COO of Warschawski, said Morud's “strong background and expertise in the digital space will help us grow our offerings and drive stronger results for our clients.”

Warschawski client work includes Rose Health, Carbiz and Alex Cooper.