• by Fern Siegel , Yesterday

Digital marketing agency New Engen is now Loews Hotels’ agency of record.

Loews, which owns and operates 27 hotel properties across the United States, tapped New Engen to drive strategic digital impact across its portfolio outside of Orlando.

New Engen’s charge is CTV and streaming, paid social, paid search, advanced analytics and measurement.

“Loews Hotels is a brand with an incredible legacy and a clear vision for growth,” said Justin Hayashi, New Engen CEO. “We’re excited to help accelerate their digital marketing strategy with data-driven insights and market-level precision.”

Loews will utilize New Engen’s capabilities to tie media spend directly to business outcomes. The agency is also providing real-time performance insights through custom dashboards built for stakeholders at every level of the organization.

New Engen's client work includes Cotopaxi, Seat Geek, Oreos, and Ocean Spray.