You can't read any marketing publication without AI being one of the top new trends to watch in 2024. And yes, generative AI and machine learning are in their limelight era, but most discussions around AI fall short of touching on real, hands-on use cases of how large companies can use AI today vs some forward-looking trend to keep an eye on.

The 80 year old MoneyGram was doing p2p payments when we referred to such things as "wire transfers." Which begs the question, what does a legacy brand like this do to maintain its brand visibility and market share in a sea of p2p mobile solutions? Apparently, you suit up with an F1 team.

The reported "backlash" against corporate DEI efforts notwithstanding, the diversification of the C-Suite is as inevitable as it can be achingly slow. Democracy doesn't appear magically or even organically. It takes deliberate cultivation. Modeling, mentoring, peer support are at least as important as corporate policy. And that is where the Black Executive CMO Alliance (BECA) comes in. BECA not only helps companies cultivate a new more representative generation of executives, it recruits the C-suite itself to create opportunity, access and equality by sharing experience with rising Black marketers.