• by Steve Smith , Staff Writer @popeyesm, June 14, 2024

The 80 year old MoneyGram was doing p2p payments when we referred to such things as “wire transfers.” Which begs the question, what does a legacy brand like this do to maintain its brand visibility and market share in a sea of p2p mobile solutions? Apparently, you suit up with an F1 team. 

In the world of finance, fintech and banking, MoneyGram is considered one of the Big Two in money transfers. One of the ways MoneyGram has maintained visibility is through creative marketing partnerships. The brand recently partnered with F1 racing and is making creative use of that alliance in engaging users. Joining us this week to explore how the MoneyGram brand maps against the jet-setting image of F1 is CMO Greg Hall. You can listen to the entire podcast at this link.