As the holiday looms, a new, perhaps troubling, tradition will accompany the usual sports rituals - app-based betting. This seemed like a good time to revisit my interview a year ago with FanDuel's Jennifer Matthews on how gambling brands and differentiates itself.

While healthy popcorn and snacks brand Lesser Evil launched almost two decades ago, it really burst from its organic shell and onto mainstream grocery shelves in just the last few years. Now at 40,000 stores, Lesser Evil has taken the same approach to growth that it does to popping corn - low and slow. As VP of Marketing Caitlin Mack tell us this week, the art and science of the product touches all aspects of the company culture. Get ready to learn about the importance of "butterfly wings" on your handful of popcorn.

If there's anything I love more than jeans, it's a good brand turnaround story, and that's exactly where True Religion is now. They've diversified their product line, dropped their price and are building a strong DTC presence. Fresh off the heels of their holiday launch featuring Megan Thee Stallion, their marketing is consistently at the intersection of music, culture and entertainment. This week, we sat down with CMO Kristen D'Arcy to talk about evolving the brand, authentic influencer marketing, and the balance of brand and performance.

The Super Bowl is for losers, in a manner of speaking. That is, most of the audience are fans of the many teams that didn't make the cut. That simple, kinda brilliant, insight is what shaped United Airlines' "Believing Changes Everything" hack of the big game. This campaign supported the high profile game day buy with more localized variants that targeted fans and teams near the company's major hubs. At last month's MediaPost TV and Video Insider Summit, Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy laid out the brand's unique travel plan for a Super Bowl …