From experiential tours to exclusive product drops, Lowe's is tapping into fandom with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.

Nordstrom's "Based on a True Story" campaign is the opposite of every three-second scroll-stopper we've been told marketing has to be right now. We sat down with SVP Olivia Kim to hear more.