Nobody has built a bigger bridge between watching sports and playing them than Electronic Arts. SVP and GM, Global Marketing Andrea Hopelain joined us to tell us how they're doing it.

Serta Simmons CMO Tim Oakhill joins us to talk about modernizing a 100-year-old brand, why continuity is the hardest part of brand management, and what happens when AI search overtakes Google.

Diageo's VP of Marketing Julian Garcia joins us to talk about how Don Julia 1942 turned their FIFA World Cup sponsorship into a cultural moment people want to be part of.