• by Erin Everhart , Staff Writer, November 8, 2024

I love a good pair of jeans. It’s my go-to staple during these cooler months, and if I’m being honest, I didn’t know other styles of pants even existed for casual, non-work wear until I was well into my 30s.

When it comes to the denim category, there are ubiquitous brands for everyone. For me, as the resident elder millennial, I was in high school in the early 2000s, and there was no brand I craved more than True Religion. The iconic horseshoe logo, the double stitching, the low-riding hip huggers: They were everything to me. 

What wasn’t everything to me? The $300 price point. So alas, I was stuck in off-brand items.

If there’s anything I love more than jeans, it’s a good brand turnaround story, and that’s exactly where True Religion is now. They’ve diversified their product line, dropped their price and are building a strong DTC presence. Fresh off the heels of their holiday launch featuring Megan Thee Stallion, their marketing is consistently at the intersection of music, culture and entertainment. This week, we sat down with CMO Kristen D’Arcy to talk about evolving the brand, authentic influencer marketing, and the balance of brand and performance. You can listen to the entire podcast at this link.

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