From Big Wheel trikes to Lava Lamps to NeeDoh squishies and
sock puppets, the Schylling toy company sells iconic fun. But, as Don Draper told Kodak, nostalgia is potent but delicate. And as Schylling’s President and CEO Paul Weingard tells us,
that longing for past simplicity and comfort starts at a young age. They aren’t just selling to grandparents trying to confer legacy joys of jack-in-the-boxes onto the next
generation. It turns out that even ten-year olds miss the simplicities of toddlerhood. And we often experience that nostalgia when we trip into a vast network of Mom and Pop toy and gift shops, a
network that Schylling has mastered even as it wins on TikTok. You can listen to the entire podcast at this link.
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