The lingerie brand Adore Me has become a mainstay of our Digital Out of Home Insider Summits because they bring to the platform an unusual spirit of play. Like letting underwear models kick around the company logo. As Laylah Funk, Manager, Brand Voice and CRM Strategy, Adore Me explained last week, their recent video DOOH execution had their models kick, push, and squeeze the logo across every imaginable outdoor screen in their target markets. It was an excellent example of a theme that emerged at the summit; DOOH builds brand awareness and measurable performance when media and message are in synch. You can listen to the entire podcast at this link.
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