• by Kate Terhune , Yesterday

Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise?

In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of solaria bio, to delve into the science of building trust, credibility, and demand in one of today’s most competitive categories: women’s health. The conversation explores how insight-led marketing, drug-level clinical rigor, and AI-powered precision can redefine how brands like Bondia show up—without relying on hype and fluff.

From menopause education to bone health and longevity, this episode focuses on the marketing mechanics behind real innovation—how brands can move beyond influencer overload, differentiate with proof, and meet consumers at the moments that truly matter.

If you’re a marketer navigating regulated categories, emerging health trends, or AI-enabled innovation, this episode offers a clear-eyed look at what works—and why.

You can listen to the entire podcast at this link.