• by Steve Smith , Staff Writer @popeyesm, October 25, 2024

Is DOOH really a media channel for high-touch, complex wearable tech? Since I first saw Oura Ring’s clever animated billboards showing both the simple beauty of the device itself with the storytelling of video, I was determined to recruit them for our Digital Out of Home Insider Summit. Several weeks ago, Meghan Reynolds, Senior Director of Growth and Media, Oura shared what the brand has learned about out of home performance branding. Those lessons led to a recent massive immersive takeover of London neighborhoods to drive their UK launch.