• by Steve Smith , Staff Writer, October 7, 2024

It’s not just about the media. It is about the moment…and owning it. Jason Acker, Diageo’s VP, Media and Digital explored the intersection of brand and culture at last month’s Planning and Buying Insider Summit. Whether it is embedding its spirits brands into both The Oscars and The Grammys, or turning the The Strat in Las Vegas into a bottle of Don Julio, Acker believes culture is the new media. This is beyond an impression-based economy. You can listen to the entire podcast at this link.