Nothing changes an industry more than consumer behavior. With
costs, convenience and competition all on the rise, every industry is adapting to keep up with changing consumer expectations, but QSR has its own changes their reckoning with.
What was once
super-sized portions, biggie meals and double the meat promotions is now hand-held snacks, quick bites and beverages. And while, yes, consumers still enjoy their fair share of full meals from their
fast-casual favorites, they’re more inclined to quench cravings with lighter options while on the go.
Nathan Louer has seen this change in consumer behavior firsthand. His first job in
QSR was delivering Jimmy John’s sandwiches in his college town of Champaign, IL. 17 years later, he swapped sandwiches for smoothies and is now the Chief Brand Officer at Jamba. We sat down with
Nathan this week to talk meal diversification, driving change with franchisees, and how to make a real human connection with your customers. You can listen to the entire podcast at this link.
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