by Todd Wasserman on Jul 25, 7:00 AM
The campaign shows Kardashian's "confidence, her ability to be successful and live her life despite her migraine," to "tell that story of empowerment," Biohaven CEO Vlad Coric told Fierce Pharma. Kardashian became the brand's spokeswoman after Nurtec's launch in March 2020.
by Todd Wasserman on Jul 22, 7:00 AM
MaryEllen Lynch, principal consultant and team leader at IRI, discusses the current environment and how it compares to past crises.
by Todd Wasserman on Jul 21, 6:00 AM
Private-label sales jumped 6.3% and $149 billion for the past 52 weeks ending on June 12.
by Todd Wasserman on Jul 20, 6:00 AM
Recent events have shaken up consumer preferences. Now, they're more open to trying new brands.
by Todd Wasserman on Jul 19, 7:00 AM
Will future summer movie tie-ins happen via big streaming shows, or will things revert to the way they were before the pandemic?
by Todd Wasserman on Jul 18, 6:00 AM
"We view a behavior as more correct in a given situation to the degree that we see others performing it," according to "Influence: The Psychology of Persuasion."
by Todd Wasserman on Jul 15, 6:00 AM
For example: At this writing, Bitcoin is trading for about half of its price in January.
by Todd Wasserman on Jul 14, 7:00 AM
This second week of July seems to be a time for corporate giveaways -- including some free fries from top QSRs.
by Todd Wasserman on Jul 13, 6:00 AM
While Microsoft is one of the few to cut their marketing spend, an early sign of marketers pulling in spending can be seen in layoffs, which are considerable.
by Todd Wasserman on Jul 12, 6:00 AM
Chances are it was Amazon Prime Day. Other brands, like Target and 7-Eleven, are trying to make their days part of the marketing conversation, too.