• Khloe Kardashian Keeps Up With Nurtec
    The campaign shows Kardashian's "confidence, her ability to be successful and live her life despite her migraine," to "tell that story of empowerment," Biohaven CEO Vlad Coric told Fierce Pharma. Kardashian became the brand's spokeswoman after Nurtec's launch in March 2020.
  • Taking The Pulse Of Today's Shoppers
    MaryEllen Lynch, principal consultant and team leader at IRI, discusses the current environment and how it compares to past crises.
  • Inflation Drives Private-Label Growth
    Private-label sales jumped 6.3% and $149 billion for the past 52 weeks ending on June 12.
  • Consumers Shop Around
    Recent events have shaken up consumer preferences. Now, they're more open to trying new brands.
  • Movie Tie-Ins Move To Netflix
    Will future summer movie tie-ins happen via big streaming shows, or will things revert to the way they were before the pandemic?
  • Social Proof: The Theory Of Buying
    "We view a behavior as more correct in a given situation to the degree that we see others performing it," according to "Influence: The Psychology of Persuasion."
  • 2022 Marketing Flops So Far
    For example: At this writing, Bitcoin is trading for about half of its price in January.
  • Want Fries With That?
    This second week of July seems to be a time for corporate giveaways -- including some free fries from top QSRs.
  • Recession, Ad Industry Style
    While Microsoft is one of the few to cut their marketing spend, an early sign of marketers pulling in spending can be seen in layoffs, which are considerable.
  • Quick, Name A 'Branded' Day
    Chances are it was Amazon Prime Day. Other brands, like Target and 7-Eleven, are trying to make their days part of the marketing conversation, too.
« Previous Entries