"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling.

The $40M settlement, to be paid to North Carolina, could be followed by more fines, since 13 other states have sued Juul on similar charges.

Campaign is based on the notion that if a plant can be "meat," people can do things they didn't think they could.

In latest spot, Labelle plays the mother-in-law who aims to poach a little men's body wash for herself.

E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,000 contest entries.

Major challenges for what P&G termed "off-earth laundering" include ingredient safety and compatibility with NASA life support systems.

When it comes to educating people about brands, Facebook leads the way, chosen by 41% of respondents in the NPD Group study.

Want to reach younger legal-age drinkers with a hard seltzer or ready-to-drink (RTD) cocktail? Try striking a balance between wellness and indulgence.

Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B.

Having used the RISE trademark for canned, caffeinated drinks since 2016, Rise is suing PepsiCo for its March launch of Mtn Dew RISE.