by Steve Ellwanger on Jun 30, 8:50 PM
"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling.
by Steve Ellwanger on Jun 30, 6:00 AM
The $40M settlement, to be paid to North Carolina, could be followed by more fines, since 13 other states have sued Juul on similar charges.
by Steve Ellwanger on Jun 29, 6:00 AM
Campaign is based on the notion that if a plant can be "meat," people can do things they didn't think they could.
by Sarah Mahoney on Jun 28, 9:15 AM
In latest spot, Labelle plays the mother-in-law who aims to poach a little men's body wash for herself.
by Sarah Mahoney on Jun 25, 6:00 AM
E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,000 contest entries.
by Les Luchter on Jun 24, 6:00 AM
Major challenges for what P&G termed "off-earth laundering" include ingredient safety and compatibility with NASA life support systems.
by Sarah Mahoney on Jun 23, 6:00 AM
When it comes to educating people about brands, Facebook leads the way, chosen by 41% of respondents in the NPD Group study.
by Les Luchter on Jun 22, 7:00 AM
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-drink (RTD) cocktail? Try striking a balance between wellness and indulgence.
by Sarah Mahoney on Jun 18, 2:02 PM
Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B.
by Steve Ellwanger on Jun 18, 6:00 AM
Having used the RISE trademark for canned, caffeinated drinks since 2016, Rise is suing PepsiCo for its March launch of Mtn Dew RISE.