Report is latest move to establish itself as a wellness authority, staking its claim to a universe much broader than sports bras and yoga pants.
P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging.
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza.
"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker.
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage?
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, the King of Cold Cuts, battles a high-quality competitor.
A deal between Hormel and Kraft Heinz could come next week, the "Wall Street Journal" reported sources as saying.
The company says Bezos is set to transition to executive chair in the third quarter.
Men are shaving less -- sporting what's known as "designer stubble" -- or not at all, driving the need for beard care.
Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort.
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