by Sarah Mahoney on Feb 12, 6:00 AM
Report is latest move to establish itself as a wellness authority, staking its claim to a universe much broader than sports bras and yoga pants.
by Sarah Mahoney on Feb 11, 6:00 AM
P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging.
by Steve Ellwanger on Feb 10, 6:00 AM
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza.
by Sarah Mahoney on Feb 9, 7:00 AM
"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker.
by P.J. Bednarski on Feb 8, 6:00 AM
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage?
by Sarah Mahoney on Feb 5, 7:00 AM
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, the King of Cold Cuts, battles a high-quality competitor.
by Steve Ellwanger on Feb 4, 7:00 AM
A deal between Hormel and Kraft Heinz could come next week, the "Wall Street Journal" reported sources as saying.
by Sarah Mahoney on Feb 2, 6:30 PM
The company says Bezos is set to transition to executive chair in the third quarter.
by P.J. Bednarski on Feb 2, 9:47 AM
Men are shaving less -- sporting what's known as "designer stubble" -- or not at all, driving the need for beard care.
by Sarah Mahoney on Feb 1, 7:00 AM
Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort.
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