• Lululemon's Wellness Index Says Gen Z Is Hurting
    Report is latest move to establish itself as a wellness authority, staking its claim to a universe much broader than sports bras and yoga pants.
  • P&G, Walmart Make Big Plastic-Reduction Moves
    P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging.
  • Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
    For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza.
  • In 'Safe' Super Bowl, Rocket Mortgage, Bud Light's Lemons Get It Right
    "Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker.
  • One Of T-Mobile's Super Bowl Ads Reportedly Banned
    But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage?
  • Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
    Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, the King of Cold Cuts, battles a high-quality competitor.
  • Hormel Reportedly Close To Acquiring Planters For $3B
    A deal between Hormel and Kraft Heinz could come next week, the "Wall Street Journal" reported sources as saying.
  • Amid Stellar Sales and Profits, Amazon's Bezos Steps Down
    The company says Bezos is set to transition to executive chair in the third quarter.
  • Men's Grooming Brands Leverage WFH Trends
    Men are shaving less -- sporting what's known as "designer stubble" -- or not at all, driving the need for beard care.
  • With SB Spot And 'Shaq Bowl,' Mercari Wants To Meet America
    Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort.
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