by Tanya Gazdik on Sep 8, 12:04 AM
Despite the dip, the ad drew some 40 billion impressions and helped Sweeney's signature jeans sell out within a week of the campaign's launch.
by Tanya Gazdik on Sep 4, 2:45 PM
Under one global Ford Racing banner, engineers and designers will develop performance road cars right alongside race cars.
by Sarah Mahoney on Sep 3, 8:48 PM
Lisa McKnight exits after 26 years, with Roberto Stanichi moving to the newly created position of chief global brand officer.
by Tanya Gazdik on Sep 2, 6:33 PM
Today's stars are as likely to be aligned with fashion houses as athleisure brands.
by Tanya Gazdik on Aug 31, 4:02 PM
Drugstore chains are now restricting COVID vaccines in more than a dozen states.
by Tanya Gazdik on Aug 28, 5:12 PM
Hertz has launched the Gold Squad, a team of trained golden retrievers that greet customers at select U.S. airports.
by Tanya Gazdik on Aug 27, 1:27 PM
The company faced criticism from social media users and even President Trump over the now-scrapped simplified logo.
by Tanya Gazdik on Aug 26, 7:59 PM
The NY State Federation of Taxi Drivers asked Governor Kathy Hochul to halt Waymo's testing of its self-driving vehicles in NYC.
by Tanya Gazdik on Aug 25, 4:14 PM
The automotive retailer is embarking on a new brand positioning, campaign and tagline alongside upbeat spots from a new agency.
by Tanya Gazdik on Aug 24, 7:08 PM
"Tesla's distinctive advertising strategy warrants a departure from the typical approach," according to U.S. District Judge Rita Lin.