Such ads can work, but only under certain circumstances, according to a recent study.
Which marketing changes from the last two-and-a half years are likely to stick around?
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.
The top-selling non-alcoholic beers are familiar names. No. 1 was Heineken, with $68.2 million in sales for the 52 weeks ending April 17.
I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in 2001.
Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away.
Not surprisingly, Ben & Jerry's took a strong stance against the Supreme Court's draft opinion and posted it on Twitter.
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017.
It's likely that shoppable TV ads won't really take off until our remote control devices become smarter.
The company is promoting Tropicana Crunch, a honey almond cereal that it wants people to drink with orange juice.