
Frida, a parent product company,
and OddFellows, a small-batch ice cream company based in New York, have partnered to release a limited number of breast-milk-flavored ice cream pints nationwide.
“Yes, you read that right. Breast milk,” according to USA
Today. “For the past few days, Frida and OddFellows have been promoting the ice cream flavor on social media and
the internet is going crazy, with countless users confused about the ice cream's ingredients.”
The ice cream's release is timed to coincide with the launch of Frida’s
2-in-1 Manual Breast Pump.
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“The campaign arrives just in time for National Breastfeeding Awareness Month and taps into the growing wave of curiosity around breast milk,”
according to People. “From trending colostrum powders in the wellness
space to celebrities like Kourtney Kardashian and Ashley Graham admitting they’ve sampled their own supply, the topic has moved from an undiscussed taboo to overwhelming
intrigue of its potential casual uses.”
Scoops will be available until Aug. 10 at OddFellows' Dumbo location in New York City.
“Anyone can
order the 14-ounce tub of the oddly nostalgic sweet treat online for $12.99,” according to the Miami
Herald. “It can be shipped to any state in the U.S. except Alaska and Hawaii.”
But here's the thing: The new flavor doesn't actually have any breast milk in
it.
“Frida's Breast Milk Ice Cream is made with the standard ice cream ingredients -- milk, heavy cream, skim milk powder, egg yolks and sugar,” according to ABC News. “But it also has honey, fruit juice and one standout ingredient:
liposomal bovine colostrum. Although the version in Frida's ice cream is from cows, colostrum is also present in human breast milk, and according to the Centers for Disease Control and
Prevention, it is high in nutrients and antibodies.”
Dozens of people turned to Frida Mom’s Instagram comments to share how they feel about breast-milk-flavored ice
cream, notes the Miami Herald.
“They turned the liquid gold into ICE CREAM !?!?” one person commented. “Isn’t all ice cream technically breast
milk,” someone else said. “So it’s just … cow breast milk? A little relieved and a little mad,” one person said.