by Todd Wasserman on Apr 27, 6:00 AM
A recent report by Kantar found a decline in humorous TV commercials.
by Todd Wasserman on Apr 26, 6:00 AM
Consider the subway ads for new film "The Northman," which sparked a Twitter guessing game.
by Todd Wasserman on Apr 25, 6:00 AM
Just in time for Netflix's announcement that it would be introducing a cheaper tier that serves ads.
by Todd Wasserman on Apr 22, 6:00 AM
Companies from Seventh Generation -- natch -- to Ikea and Toyota provide their own take on Earth Day.
by Todd Wasserman on Apr 20, 9:09 PM
Reactions to Netflix's announced plans to allow advertising on its platform range from "I don't think it's a good idea" to "It was inevitable."
by Todd Wasserman on Apr 20, 6:00 AM
For example, Jack in the Box is selling a Pineapple Express shake, named after the stoner movie, that will sell for $4.20.
by Todd Wasserman on Apr 19, 6:00 AM
Joining the loud chorus of big brands doing meta promos: McDonald's, Heineken, Louis Vuitton, Coca-Cola.
by Todd Wasserman on Apr 18, 6:00 AM
When I visit Amazon, I realize that the company knows me to a frightening extent.
by Todd Wasserman on Apr 15, 6:00 AM
Cadbury has been doing Easter-themed advertising since at least 1994. This year, Cadbury named Annie Rose, an English Doodle from Cincinnati, as its Easter bunny.
by Todd Wasserman on Apr 14, 6:00 AM
In Twilio report, 42% of respondents predict the demise of the cookie will lead to lower ROI on their marketing spend.